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May 04 2010

14:32

Ads on the iPads, Dollars in Your Pockets

Apple said Monday that it sold one million iPads in the first 28 days of release, reaching that milestone for the tablet computer faster than it did for the iPhone.

One of the biggest benefits of the device for advertisers is that it's highly measurable, said Chris Anderson, author of "The Long Tail," when I caught up with him at the recent ad:tech San Francisco conference. (note: a longer interview with Anderson is available here.)

In this week's New Media Minute, I also include brief profiles of two emerging new media start-ups, Coincident TV and AlphaBird, and share insight from a Writer's Guild of America rep on how Web creators can win sponsorships.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

April 06 2010

16:20

"TV Everywhere" Data Finds Consumers Watch Full Online Video Ad Load

Consumers will tolerate more ads and stay tuned into online TV when networks up the ad load, according to data I came across during my reporting on Comcast's TV Everywhere initiative.

Executives at sister networks History Channel and A&E tell me that when they increased the number of ads in full-length episodes of their shows by 20% in the early TV Everywhere roll-outs, viewers still watched the episodes to completion by the same amount.

That means the increased ad load isn't turning viewers off. This data is particularly noteworthy given a recent research report from comScore found that consumers won't mind a doubling of ads in online TV.

Also, Anthony Soohoo at CBS told us at the Beet.TV roundtable in February that CBS is considering increasing the number of ads.

For more details, here is my New Media Minute this week. 

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

March 16 2010

22:13

Bunchball Lengthens Viewer Engagement with Site-Specific Gaming

Want to know what new media players to keep an eye on? The marketing technology firm Bunchball is generating major buzz in the media and advertising business for its tools and services centered on engagement.

In this week's New Media Minute, I share details on why advertisers, TV networks, and media companies are turning to this firm to deepen customer loyalty and the time consumers spend with their brands and programs. Also, this episode features a sneak peek at a new video suite from a company called Coincident TV that combines social media, video, and e-commerce.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

March 09 2010

16:28

Top Ad Execs’ Tips on Online Video Ad Dollars

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership.

At last week's 4A's conference in San Francisco, which drew top brass from ad agencies and brands, I caught up with MediaVest's President Donna Speciale, Starcom USA CEO Lisa Donohue, and 4A's Managing Director Harold Geller. Here's what they had to say about this year's Web video hurdles in this week's New Media Minute.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

February 23 2010

17:36

Indie Web Hit "Break a Leg" Lands International TV Deal

Cable networks and big media companies aren't the only ones pursuing international distribution.

The indie Web series "Break a Leg" just sold the licensing rights to its show to Fox Italy, marking a big step forward for Web producers looking to graduate to the TV set.

The show will be available on mobile TV channels, on mobile digital TV, online and on-demand in Italy, as I report in this week's edition of the New Media Minute. In this episode, I also take a look at a smart partnership between Fox TV Studios' 15 Gigs and MyDamnChannel.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

February 02 2010

15:45

Twitter to Release Media Developer's Platform, Introduce Measurement Tools This Year

Having struck media partnerships with MTV, Current, and the recent Hope for Haiti Telethon, among others, Twitter has a full plate this year, according to my interview with the company's executive Chloe Sladden.

She's the director of media partnerships at Twitter and I was fortunate to interview her in a one-on-one NATPE panel last week in Las Vegas. We spoke afterward for the New Media Minute about two key areas Twitter is focused on this year -- developing a set of best practices for media companies and improving measurement analytics for Twitter. A longer interview with Sladden will follow later this week exclusively here on Beet.TV.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

January 19 2010

19:57

Android Closes in on iPhone, Smartphone Business May Become a Commodity

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer.

In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing BlackBerry for the first time, but still lagging behind Apple. However, the number of future smartphone buyers who want an iPhone dropped, suggesting competition will heat up between the two key smartphone makers.

This New Media Minute shows what the Smartphone wars might look like as Google and Apple continue their ascendancy in the entertainment business.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

January 12 2010

15:37

Online Video up 40% This Year & Social Media Spending to Increase by 1 Mil.

Why rent an audience when you can buy your own? That's the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media.

Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But even so, online video ad dollars will grow significantly this year according to the most recent figures from eMarketer--they'll be buoyed by pre-roll ads. Keep an eye on new video ad formats that will emerge this year thanks in part to fresh evidence of the effectiveness of tailored and interactive online video spots. For more details, watch this week's New Media Minute.

Daisy Whitney, Senior Producer

January 05 2010

17:40

Five New Media Trends to Watch in 2010

Now that the new decade has started, what new media trends should you be looking out for?

In this first New Media Minute of the year, I share five trends and five companies that exemplify them. So keep an eye on data targeting provider Blue Kai, Web-to-TV technology firm Clearleap, location-based gaming platform SCVNGR, 3-D TV firm 3ality Digital, and online studio Demand Studios. For more details on why they're going to make news this year, check out this New Media Minute.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

December 15 2009

15:27

"MyDamnChannel" Win's Daisy's New Media Minute Award of Excellence

At this time last year in my New Media Minute, I picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min, and Boxee.

They all had good years and made news, with many of them raising venture money, inking deals with content partners, and landing ad dollars. But only one can be the winner of the first ever New Media Minute Award of Excellence.

MyDamnChannel distinguished itself with discerning taste in its shows, building impactful integration of advertisers like IKEA and Southern Comfort into its content, and making money. MyDamnChannel has been operating in the black, and profitability is no small feat for a video startup. For more details, tune in to the final New Media Minute of 2009.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP


December 08 2009

18:10

"Early Adopters" are Migrating from Social Neteworks to Cool Websites, Hitwise's Bill Tancer

What's the next big thing in new media?To answer that question, I turned to Bill Tancer, author of of Click and the research guru at online audience measurement firm Hitwise.

Tancer shared some exclusive insight for New Media Minute viewers into where the online trendsetters who made Facebook, YouTube, and Flickr popular way back when are now hanging out on the Web.

Essentially, they are moving away from crowd sourced content to curated content. Some of their favorite hot spots online are 5Min.com, OVGuide, and VideoJug.com.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

November 10 2009

16:17

How to "Crush It" Like Gary Vaynerchuk: Follow Your Passion Now

Executives and employees alike at digital startups, media agencies, and television networks should still build their personal brands.

That's the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star, and now New York Times bestselling author. In his latest book "Crush It," Gary evangelizes his philosophy on how to build your own brand equity. But how can you "crush it" when you work for a TV network, advertising agency or media firm?

I caught up with Gary at a recent book event and asked him that question for the New Media Minute. He shared his thoughts on how employees can get executive buy-in to the "crush it" philosophy.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

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