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July 18 2011

06:04

A Scotland Yard commissioner resigned and Rebekah Brooks was arrested - what Murdoch faces now

New Yorker :: Now that a very large apple, Rebekah Brooks, has been arrested, it is clear that it is the entire barrel that is rotten. Since many editors had to have known of the illegal hacking, and many people on the business side would have had to sign off on large, illegal payments to the police for information, more apples will drop in coming days. And not only at News Corp.: Sir Paul Stephenson, commissioner of the Metropolitan Police, resigned Sunday. The best public-relations advice in the world will not help contain what is, for Murdoch, a spreading contagion that is no longer confined to London.

Continue to read Ken Auletta, www.newyorker.com

May 27 2011

11:53

LIVE: Session 2B – Social media strategy

We have Matthew Caines and Ben Whitelaw from Wannabe Hacks liveblogging for us at news:rewired all day. You can follow session 2B ‘Social media strategy’, below.

Session 2B features: With: Jack Riley, head of digital audience and content development, the Independent; Stefan Stern, director of strategy, Edelman; Mark Jones, global communities editor, Reuters News; Mark Johnson, community editor, the Economist. Moderated by Suw Charman-Anderson, social technologist.

June 04 2010

08:10

Robin Hamman: Why I’m joining Edelman as digital director

Robin Hamman, who is leaving business consultancy Headshift to join PR firm Edelman, as director of digital, explains why he’s enthusiastic and excited about the move, on his blog:

[I]f you’re not familiar with the thought leadership coming out of Edelman Digital, or the Edelman Insights, Case Studies, or the Global Peace Index and the Edelman Trust Barometer, do take a look – Edelman’s websites are a treasure trove of great content.

Full blog post at this link…

Hamman, who was head of blogging for the BBC before joining Headshift, is following the BBC’s former director of global media, Richard Sambrook who recently became Edelman’s first ever chief content editor.

Robin Hamman will be be speaking at Journalism.co.uk’s ‘grassroots’ media session at next week’s POLIS / BBC College of Journalism Value of Journalism (#VOJ10) conference (11 June 2010).

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June 03 2010

09:21

Independent: Are PR agencies forging the new journalism?

PRs, who once had to go through the prism of journalism to convey their messages to a mass audience, are increasingly confident in circumventing traditional media altogether. In generating their own video and text-based digital content on behalf of clients, they are not only taking the bread from the table of a weakened advertising sector but encroaching onto the old territory of television and press companies.

The Independent’s Ian Burrell looks specifically at Edelman, the PR firm which has recently hired former BBC man Richard Sambrook and the Financial Times’ Stefan Stern, and suggests that the American-owned PR firm has a different strategy from other public relations agencies: it wants to take its clients’ messages directly to the consumer.

“The mantra is that every company has to be a media company in their own right, telling their own stories not just through websites but through branded entertainment, video, iPad and mobile applications,” says Sambrook in the Independent article. “Big companies are going directly to the consumer to engage them now, rather than through display or spot ads and the traditional means of trying to reach consumers. You can’t just be out there shouting at people about your brand, you’ve got to engage with them quite carefully, and the editorial skills that I can bring can help with that.”

Social media has given PR agencies an advantage over ad agencies in reaching the consumer, says the piece, but will PR fill the news void as traditional media continues to fragment? Or will audiences still need a third-party filter or endorsement?

Full story at this link…

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