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May 14 2013

15:35

Enders’ Maude: YouTube Will Make $4 Billion From Ads This Year

LONDON – Few video watchers could have failed to notice how YouTube is amping up the frequency of pre-roll ads on the service. But what will that bring to the operator’s bottom line?

“We estimate this year YouTube will generate about $4 billion in advertising revenue,” analyst Ian Maude of Enders Analysis told Beet.TV’s recent London Video Ad Strategy Summit.

Maude said data also shows YouTube is now more popular than BBC iPlayer on UK cable operator Virgin Media’s connected TiVO service – probably because Virgin Media has situated its YouTube app on a conventional channel number in its linear EPG.

“Overall TV viewing is growing, but that’s largely being driven by older people,” Maude added. “We’re seeing a divergence between what the under-35s and over-35s are doing.”

September 13 2010

10:23

paidContent: Advisory panel preparing report on local TV development

A report on ways to establish new local TV services is due to be delivered to culture secretary Jeremy Hunt by the end of the month, paidContent reports today.

An advisory panel tasked with examining broadcast models has reportedly been sifting through the many submissions on the issue and has also been consulting with local newspaper groups and other organisations.

Quoted in the paidContent report, panel member Claire Enders, founder of Enders Analysis, warned that the group’s proposals will not be “earth-shattering” due to geographical issues.

We are making patient progress, but there are long, intractable issues. We are doing our best to go through all the business models. We are leaving no stone unturned. We are aware of how keen the minister is.

But one of the obvious things about the UK is that our conurbations are not appropriate for local television, they are not big enough. We will get somewhere, which advances the minister’s agenda, but it will not be earth-shattering stuff.

In a speech earlier this year Hunt said the lack of quality local television is “one of the biggest gaps in British broadcasting”.Similar Posts:



September 03 2010

16:37

Paywall subscribers worth a quarter of print counterparts, claims survey

With TheTimes.co.uk and SundayTimes.co.uk still not releasing traffic figures through the Audit Bureau of Circulations, we can’t yet see the impact of the paywall in terms of browser figures. But according to research published by Enders Analysis, the value of a paywall subscriber is only a fraction of a print reader.

The research, carried out by Benedict Evans, compared annual incomes from subscribers for paywalled newspapers TheTimes.co.uk and WSJ.com with those for UK quality daily papers.

The main findings quoted online are as follows:

A newspaper paywall subscriber is worth only a quarter to a third of a print buyer: even if every single print buyer is successfully converted to the paywall, newspapers will still face a basic problem of scale.

Paywalls will not be able to compensate for lower revenue per reader by expanding the audience for paid news, due to the long term decline of circulation, free online news, 24-hour broadcast news and free-sheets.

Future change will be radical: publishers may need to consider producing a newspaper its loyal readers recognise and value with just 200 rather than 500 journalists.

Hatip: paidContentUKSimilar Posts:



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