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October 25 2010

17:26

“DEAD ON ARRIVAL” TABLETS: TOSHIBA FOLIO 100

Steve Jobs announced the launch of many new “Dead On Arrival” (DOA) Tablets.

So, let’s check the best candidates for this funeral ranking.

First one: Toshiba Folio 100

An Android 16GB tablet to be launched in November (UK) with these Pros & Cons.

PROS:

Bigger touchscreen than the iPad (10.1 inches)

I doesn’t quite have the resolution of the iPad (1024 x 768)

A 1.3 Mp web-cam for video calls.

Displays Flash animations.

Cheaper (329 GBP): 100 GBP less than the iPad.

USB 2.0 port (not in the iPad or Galaxy).

CONS:

Less intuitive operating system (FroYo).

Less sophisticated design.

Plasticky-feeling chassis

Access to less apps, many of them designed for Android iPhones, so not optimised to run on big-screen devices.

Only seven-hour battery (40% less than the iPad)

Only wi-fi version (3G option later).

Heavy: 750g.

IN A FEW WORDS:

Big but not sexy.

More movie-centric than media-centric.

Not an iPad killer.

AND REMEMBER:

“It’s the wine, not the bottle”.

So, hurry up, and register in the INMA/INNOVATION Harvard Tablet Summit.

The deadline is coming.

October 08 2010

11:55

HOW INNOVATION DEVELOPED ITS UNFOLDING NEWSSLATE PROTOTYPE

The “flexible digital paper” has been around for several years.

In Spanish, “el hule digital” (digital rubber).

Some of them were very basic.

Our own print prototype of 30/30 became later a “rubber tablet”

A fexible 30/30 presented at the INMA/INNOVATION Oxford Tablet Summit

But the INNOVATION’s Unfolding NewSSlate Protoype is the final step of this evolution.

But the key-innovation in our latest prototype is the idea to integrate in only one mobile device many formats according to the content: from braking news alerts to background stories, slideshows, animated mega graphics, audio interviews, video clips or full movies.

Interested?

Come to our December 2-3 INMA/INNOVATION Harvard Tablet Summit and you will be able to watch and see this fascinating INNOVATION’s Unfolding NewSSlate Prototype.

If you don’t want to miss it, register before October 22.

And if you are interested in an “in-house-one day with INNOVATION” to discuss the prototypes from our Innovation Lab, please contact us at  headquarters@innovation-mediaconsultig.com

September 02 2010

12:36

HARVARD TABLET SUMMIT (6): A MASS MEDIA GADGET

2010-09-02_1320

You know…

It will not fly.

It’s a flop.

It’s just crap!

I am returning my iPad.

Well, the last handbook from the Magazine Publishers Association (MPA) has good news for us the tablet fans.

We are not a minority.

We are not crazy.

We are not alone.

We are not the exception.

We were right!

Almost 60% of the US consumers plan to buy a tablet within the next 3 years.

Not only iPads but just tablets.

The mobile media revolution is over us.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

Be there!

September 01 2010

15:08

HARVARD TABLET SUMMIT (5): IPAD COMPETITORS

Viewsonic-Tablet-Hand

Yesterday ViewSonic unveiled the ViewPad 7, not a very good one.

And tomorrow SAMSUNG will present its first Android 7-inch Galaxy Tablet (the iPad is 9.7 inches)

So iPad competitors are here and the winners will be… you and me, the consumers.

Expect immediate reaction from Apple.

And a new, better and cheaper iPad model very soon.

More competition is always good.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

Be there!

August 21 2010

09:05

HARVARD TABLET SUMMIT (4): CONSUMPTION VERSUS CREATION

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Chang Ma, vice president of marketing for LG in the WSJ announcing is Google Android OPTIMUS, the first tablet of his company:

The first LG tablet will set itself apart from Apple’s iPad by focusing on the ability to create content, rather than simply display it.

Mr. Ma said that the iPad is a great device, but he doesn’t do much work on it.

“Our tablet will be better than the iPad.”

The tablet, Mr. Ma said, will include content focused on creation such as writing documents, editing video and creating programs.

It will also have “high-end features and new benefits,” many of which will focus on productivity.

Interesting challenge.

Yes, the iPad is mainly a consumption device.

90% consumption.

10% creation.

More competition is always good.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

Be there!

(Picture: a Google tablet mockup)

August 20 2010

06:19

THE HARVARD TABLET SUMMIT (2): HEARST MAGAZINES OPENS AN APPS THINK TANK

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Hearst magazines launchs of an “Apps Think Tank”.

While the free iPhone app of Esquire got more than 100,000 free downloads and produced more than 1.000 subscriptions to the magazine, the$1.99  iPad app of Popular Mechanics got only 40,000 downloads.

So Hearst is trying to develop an in-house”App Lab” to improve all these numbers.

Hearst Magazines has created nine iPhone applications; all of its titles are available on the iPad via the Zinio application; and by the end of the year, the company expects to have at least 35 iPhone, iPad and Android applications for its brands.

As Kenneth A. Bronfin, president of Hearst Interactive Media says:

“There is no such thing as the ’status quo’ in interactive play–or business. Our business reflects our ever-evolving communities of users–both on the Internet and throughout Hearst Corporation. We are innovators who change the landscape and challenge the status quo.”

All this shows that readers, advertisers, software companies, designers and media publishers are desperate looking for new and moire exciting ideas.

As one readers comments in the iTunes iPad store about Esquire magazine:

“Been a subscriber to the mag for years. Not going to pay for the same content I already pay to have delivered to my door.”

That’s the challenge.

And this will be the main objective of our next Harvard Tablet Summit (Cambridge, December 2-3, 2010)

August 19 2010

21:23

THE HARVARD TABLET SUMMIT (1)

2010-08-19_2216

The latest video commercial of Apple show how media companies must learn from what other industries are doing with the iPad.

Right now the iPad media applications are far behind the average on creativity, impact and uniqueness.

Another reason not to miss the INMA/NIEMAN/INNOVATION Harvard Tablet Summit.

Cambridge, December 2-3, 2010.

A Worldwide Summit to learn, master and share new ideas.

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