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May 12 2013

20:07

Innovid’s Powers Interactive Ads for Crackle Across Multiple Devices

Innovid, a New York-based  provider of interactive video ad technology, recently launched a program with with Sony Crackle to serve ads across multiple devices. Beet.TV spoke with CTO and co-founder Tal Chalozin about this and other company developments in this video interview.

“The premise is that marketers that want to reach their audience can focus on finding the right audience and delivering the commercial without thinking in silos – without thinking, ‘this is a online video, this is a mobile video or this is a connected TV video or gaming console.’”

Disney is the first advertiser to use this new technology. For Disney’s recent movie Oz the Great and Powerful, Disney earned 300 percent more time spent and 6.7 percent of viewers engaged with the interactive ad, Chalozin says.

A recent study by Innovid involving 50 interactive ad campaigns for theatrical releases found that 15 out of 20 opening weekend top-grossing films were using the technology and over 4.5 percent of viewers engaged with the interactive ad, compared to the industry average reported by Google of 0.67 percent.

 

December 05 2009

18:51

Ushahidi named by World Economic Forum to Technology Pioneers 2010: Embracing Disruption

Ushahidi is one of 11 "Information Technologies and New Media" enterprises that have been named by the WEF to their Technology Pioneers awards for Embracing Disruption. They share this award with Amiando, Amobee, CollabNet, Dilithium Networks, Innovid, Obopay, Playfish, RingCentral, StreamBase, and Twitter.

Ushahidi won first place winner at N2Y3 (May 2008). http://www.ushahidi.com/

http://www.weforum.org/en/Communities/Technology%20Pioneers/TechnologyPi...

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