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July 12 2010

09:41

TODAY’S TIMES OF LONDON: A NEWSPAPER TO READ

TIMES EXECUTIONER

The upcoming memoirs of Lord Mandelson, The Third Man, are a big event here in the UK.

1

And The Limes of London is playing big too with a great coverage that includes this double spread with a great illustration.

2

Rupert Murdoch is following the successful LIFE formula of Henry Luce: serializing great books sell magazines… and newspapers.

3

The print edition is a must-read but what it’s more important is the extra-work done on the website and iPad with videos, graphics and more information that Murdoch wants you to pay for.

I just went to my local Press Agent and asked about today’s papers sales, and my newspaper guru said:

The Times? Sold out in one hour!

Well done!

July 09 2010

17:22

EXCLUSIVE CONTENT FOR PAID WEB SUBSCRIBERS

MANDELSON TIMES

I got a few minutes ago this message from The Times of London.

Well Lord Mandelson, “The Princess of Darkness” (a poor soul now trying to stay under the political sun after losing the power) sells excerpts of his memories to The Times, not to The Guardian or The Observer.

And Rupert Murdoch plays in a big way this exclusive content adding some extra video and graphic features in order to tell the market that if you are a “club member” you have some “membership perks”.

Good move!

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