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June 21 2013

09:48

How Machinima And Ridley Scott Are ‘Incubating’ Digital Sci-Fi

CANNES — Marketers are being called upon to sponsor the 12 filmmakers picked to make next-generation science-fiction digital shorts for Ridley Scott.

Machinima global brand strategy VP Seth Bardelas, whose video publisher firm is helping Ridley Scott Associates on the project, called it an “incubator”.

“The idea is to incubate the next great science-fiction franchise,” Bardelas told Beet.TV in this interview during Cannes Lions. ”We’ve received about 60 treatments. Each director gets a budget in the six-figure range.”

Bardelas said the project comes with a commercial opportunity, too: “This is about a brand becoming part of this movement, to help sponsor these creators and develop them.”

Named after the artform in which films are made using video game engines, Machinima is now a video publisher targeting males aged 18 to 35 with technology, gaming and entertainment material. Separately, CEO Allen Debevoise told Beet.TV during Cannes Lions that Machinima videos are watched around 2.5 billion times each month.

June 19 2013

21:45

Machinima Grows to Nearly 1 Million Mobile Views Per Month

CANNES – Gaming-centric programmer Machinima now generates nearly one billion video views each month via mobile devices, says Allen DeBevoise, Chairman, CEO and founder of Machinima during an interview with Beet.TV. That’s from a total of about 2.5 billion video views each month. The network counts more than 200 million people worldwide watching its videos.

In late April, Machinima launched its Xbox 360 app and within a few weeks it became one of the most-downloaded apps on the Xbox platform, with about one million installs in the first 20 days, Debevoise tells us in this video interview. Machinima is aiming to distribute its programming across a range of platforms. “We want to be a multiplatform, global programing brand for the fanboy culture.”

The programmer has been expanding beyond endemic ad categories like movies and gaming and into beverages, technology and auto, he adds. For more insight into Machinima, its distribution strategy and its programming approach, please check out this video interview.

AOL is the sponsor of Beet.TV’s coverage of Cannes Lions.

 

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