Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

June 20 2013

20:32

Digitas Announces Partnership with Mashable

CANNES – This week during the Cannes Lions International Festival of Creativity, Digitas announced a new partnership with social media and technology news site Mashable. Beet.TV spoke with Tony Weisman, CEO of DigitasLBi North America, at the Cannes event about the news. This partnership comes after Digitas’ partnership with The Huffington Post, which was announced during this year’s Digtial Content NewFronts.

“These are all part of the continuing evolution of trying to make our brands as relevant as possible to consumers,” Weisman says.

Weisman says he is not a fan of native advertising.

“If it matters to a consumer, be relevant to them in the time and in the space that matters to them,” he says. This style of advertising, Weisman says, is not interupting the consumer’s experience and fits in with the philosophy behind Digitas’ propriety agency platform BrandLIVE: relevance has a deadline.

July 26 2011

20:49

How badges help news websites build community, make money

Poynter :: The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. Mashable awards badges to users who share content and subscribe to news topics. Just recently, Google News added a simple badge system to track the subjects a user reads frequently. Badges can serve many purposes, but the biggest is to help a news organization define and grow its relationship with each reader.

How they work - continue to read Jeff Sonderman, www.poynter.org

December 21 2010

16:00

Tablet-only, mobile-first: News orgs native to new platforms coming soon

Editor’s Note: We’re wrapping up 2010 by asking some of the smartest people in journalism what the new year will bring.

Here are 10 predictions from Vadim Lavrusik, community manager and social strategist at Mashable. Mashable, where these predictions first appeared, covers the heck out of the world of social media and have an honored place in our iPhone app.

In many ways, 2010 was finally the year of mobile for news media, and especially so if you consider the iPad a mobile device. Many news organizations like The Washington Post and CNN included heavy social media integrations into their apps, opening the devices beyond news consumption.

In 2011, the focus on mobile will continue to grow with the launch of mobile- and iPad-only news products, but the greater focus for news media in 2011 will be on re-imagining its approach to the open social web. The focus will shift from searchable news to social and share-able news, as social media referrals close the gap on search traffic for more news organizations. In the coming year, news media’s focus will be affected by the personalization of news consumption and social media’s influence on journalism.

Leaks and journalism: a new kind of media entity

In 2010, we saw the rise of WikiLeaks through its many controversial leaks. With each leak, the organization learned and evolved its process in distributing sensitive classified information. In 2011, we’ll see several governments prosecute WikiLeaks founder Julian Assange for his role in disseminating classified documents and some charges will have varying successes. But even if WikiLeaks itself gets shut down, we’re going to see the rise of “leakification” in journalism, and more importantly we’ll see a number of new media entities, not just mirror sites, that will model themselves to serve whistle blowers — WikiLeaks copycats of sorts. Toward the end of this year, we already saw Openleaks, Brusselsleaks, and Tradeleaks. There will be many more, some of which will be focused on niche topics.

Just like with other media entities, there will be a new competitive market and some will distinguish themselves and rise above the rest. So how will success be measured? The scale of the leak, the organization’s ability to distribute it and its ability or inability to partner with media organizations. Perhaps some will distinguish themselves by creating better distribution platforms through their own sites by focusing on the technology and, of course, the analysis of the leaks. The entities will still rely on partnerships with established media to distribute and analyze the information, but it may very well change the relationship whistleblowers have had with media organizations until now.

More media mergers and acquisitions

At the tail end of 2010, we saw the acquisition of TechCrunch by AOL and the Newsweek merger with The Daily Beast. In some ways, these moves have been a validation in the value of new media companies and blogs that have built an audience and a business.

But as some established news companies’ traditional sources of revenue continue to decline, while new media companies grow, 2011 may bring more media mergers and acquisitions. The question isn’t if, but who? I think that just like this year, most will be surprises.

Tablet-only and mobile-first news companies

In 2010, as news consumption began to shift to mobile devices, we saw news organizations take mobile seriously. Aside from launching mobile apps across various mobile platforms, perhaps the most notable example is News Corp’s plan to launch The Daily, an iPad-only news organization that is set to launch early 2011. Each new edition will cost $0.99 to download, though Apple will take 30%. But that’s not the only hurdle, as the publication relies on an iPad-owning audience. There will have been 15.7 million tablets sold worldwide in 2010, and the iPad represents roughly 85% of that. However, that number is expected to more than double in 2011. Despite a business gamble, this positions news organizations like The Daily for growth, and with little competition, besides news organizations that repurpose their web content. We’ve also seen the launch of an iPad-only magazine with Virgin’s Project and of course the soon-to-launch News.me social news iPad application from Betaworks.

But it’s not just an iPad-only approach, and some would argue that the iPad isn’t actually mobile; it’s leisurely (yes, Mark Zuckerberg). In 2011, we’ll see more news media startups take a mobile-first approach to launching their companies. This sets them up to be competitive by distributing on a completely new platform, where users are more comfortable with making purchases. We’re going to see more news companies that reverse the typical model of website first and mobile second.

Location-based news consumption

In 2010, we saw the growth of location-based services like Foursquare, Gowalla and SCVNGR. Even Facebook entered the location game by launching its Places product, and Google introduced HotPot, a recommendation engine for places and began testing it in Portland. The reality is that only 4% of online adults use such services on the go. My guess is that as the information users get on-the-go info from such services, they’ll becomes more valuable and these location-based platforms will attract more users.

Part of the missing piece is being able to easily get geo-tagged news content and information based on your GPS location. In 2011, with a continued shift toward mobile news consumption, we’re going to see news organizations implement location-based news features into their mobile apps. And of course if they do not, a startup will enter the market to create a solution to this problem or the likes of Foursquare or another company will begin to pull in geo-tagged content associated with locations as users check in.

Social vs. search

In 2010, we saw social media usage continue to surge globally. Facebook alone gets 25% of all U.S. pageviews and roughly 10% of Internet visits. Instead of focusing on search engine optimization (SEO), in 2011 we’ll see social media optimization become a priority at many news organizations, as they continue to see social close the gap on referrals to their sites.

Ken Doctor, author of Newsonomics and news industry analyst at Outsell, recently pointed out that social networks have become the fastest growing source of traffic referrals for many news sites. For many, social sites like Facebook and Twitter only account for 10% to 15% of their overall referrals, but are number one in growth. For news startups, the results are even more heavy on social. And of course, the quality of these referrals is often better than readers who come from search. They generally yield more pageviews and represent a more loyal reader than the one-off visitors who stumble across the site from Google.

The death of the “foreign correspondent”

What we’ve known as the role of the foreign correspondent will largely cease to exist in 2011. As a result of business pressures and the roles the citizenry now play in using digital technology to share and distribute news abroad, the role of a foreign correspondent reporting from an overseas bureau “may no longer be central to how we learn about the world,” according to a recent study by the Reuters Institute for the Study of of Journalism. The light in the gloomy assessment is that there is opportunity in other parts of the world, such as Asia and Africa, where media is expanding as a result of “economic and policy stability,” according to the report. In 2011, we’ll see more news organizations relying heavily on stringers and, in many cases, social content uploaded by the citizenry.

The syndication standard and the ultimate curators

Syndication models will be disrupted in 2011. As Clay Shirky recently predicted, more news outlets will get out of the business of re-running the same story on their site that appeared elsewhere. Though this is generally true, the approach to syndication will vary based on the outlet. The reality is that the content market has become highly fragmented, and if content is king, then niche is certainly queen. Niche outlets, which were once curators of original content produced by established organizations, will focus more on producing original content. While established news brands, still under pressure to produce a massive amount of content despite reduced staff numbers, will become the ultimate curators. This means they will feature just as much content, but instead through syndication partners.

You already see this taking place on sites like CNN.com or NYTimes.com, both of whose technology sections feature headlines and syndicated content from niche technology publications. In this case, it won’t only be the reader demand for original content that drives niche publications to produce more original content, but also its relationship with established organizations that strive to uphold the quality of their content and the credibility of their brand. Though original content will be rewarded, specialized, niche publications could benefit the most from the disruption.

Social storytelling becomes reality

In 2010, we saw social content get weaved into storytelling, in some cases to tell the whole story and in other cases to contextualize news events with curation tools such as Storify. We also saw the rise of social news readers, such as Flipboard and Pulse mobile apps and others.

In 2011, we’ll not only see social curation as part of storytelling, but we’ll see social and technology companies getting involved in the content creation and curation business, helping to find the signal in the noise of information.

We’ve already heard that YouTube is in talks to buy a video production company, but it wouldn’t be a surprise for the likes of Twitter or Facebook to play a more pivotal role in harnessing its data to present relevant news and content to its users. What if Facebook had a news landing page of the trending news content that users are discussing? Or if Twitter filtered its content to bring you the most relevant and curated tweets around news events?

News organizations get smarter with social media

In 2010, news organizations began to take social media more seriously and we saw many news organizations hire editors to oversee social media. USA Today recently appointed a social media editor, while The New York Times dropped the title, and handed off the ropes to Aron Pilhofer’s interactive news team.

The Times’ move to restructure its social media strategy, by going from a centralized model to a decentralized one owned by multiple editors and content producers in the newsroom, shows us that news organizations are becoming more sophisticated and strategic with their approach to integrating social into the journalism process. In 2011, we’re going to see more news organizations decentralize their social media strategy from one person to multiple editors and journalists, which will create an integrated and more streamlined approach. It won’t just be one editor updating or managing a news organization’s process, but instead news organizations will work toward a model in which each journalist serves as his or her own community manager.

The rise of interactive TV

In 2010, many people were introduced to Internet TV for the first time, as buzz about the likes of Google TV, iTV, Boxee Box and others proliferated headlines across the web. In 2011, the accessibility to Internet TV will transform television as we know it in not only the way content is presented, but it will also disrupt the dominance traditional TV has had for years in capturing ad dollars.

Americans now spend as much time using the Internet as they do watching television, and the reality is that half are doing both at the same time. The problem of being able to have a conversation with others about a show you’re watching has existed for some time, and users have mostly reacted to the problem by hosting informal conversations via Facebook threads and Twitter hashtags. Companies like Twitter are recognizing the problem and finding ways to make the television experience interactive.

It’s not only the interaction, but the way we consume content. Internet TV will also create a transition for those used to consuming video content through TVs and bring them to the web. That doesn’t mean that flat screens are going away; instead, they will only become interconnected to the web and its many content offerings.

August 26 2010

18:05

10 Must-Read Sites for Hyper-Local Publishers

Here at NowSpots we're developing a new advertising platform that will let local publishers sell and publish real-time ads on their sites. In my last post here on MediaShift Idea Lab, I explained why real-time ads are a better business model for hyper-local bloggers and local publishers than AdSense or existing display ad solutions.

Since winning a 2010 Knight News Challenge award to kickstart development of our new platform, we've been busy meeting with publishers to learn more about their needs and problems. We've also been busy reading up on what's happening in the hyper-local publishing space. This week I'm going to share with you 10 sites I read on a regular basis for news, commentary, and context about business models for hyper-local bloggers and local publishers. At the end of the post are links to subscribe to them through RSS or to follow them on Twitter.

Top Ten

1. MediaGazer

MediaGazer is a semi-automated aggregator for media news. It's a dead-simple, one-page site that lists the day's top media headlines from around the web alongside links to related coverage. What's great about MediaGazer is that their algorithm makes sure they get just about everything interesting each day, while their editorial touch makes sure the front page is always interesting. Not every story on MediaGazer pertains to the local news game, but anything good that does will be there.

2. Nieman Journalism Lab

The Nieman Journalism Lab is a blog covering journalism's efforts to figure out its future. Moreso than any other blog on the web, they are squarely focused on introducing new examples of "the new news" and figuring out what they might lead to. My only complaint is that I wish they'd post more. Just about everything they run is in my wheelhouse as a news startup guy.

3. Lost Remote

Lost Remote is focused on "hyper-local news, neighborhood blogs, and local journalism startups." Originally started by MSNBC.com's Cory Bergman, it is now edited by Steve Safran. Anything interesting that happens in the local news space that could impact hyper-local bloggers shows up here. Lost Remote is the TechCrunch of hyper-local bloggers. A must read.

4. Local Onliner

Peter Krasilovsky's Local Onliner blog is a repository of analysis pieces on the future of local online publishing that he writes for the Kelsey Group blog. As a vice president at BIA/Kelsey, where he works on local online commerce, Krasilovsky's perspective on hyper-local news, geo-targeted advertising and the like is worth a look for anyone who wants to understand the business behind local publishing.

5. Mashable's local section

Uber-blog Mashable devotes a post or two each month to the local space, and its coverage is picking up with the rise of group-buying sites such as Groupon and location-based social networks such as Foursquare and GoWalla. I filter down to just posts tagged "local" to sidestep the never-ending onslaught of headlines about Twitter.

6. Local SEO Guide

Local SEO is a sharp blog from Andrew Shotland, an SEO consultant who specializes in local. Every hyper-local blogger needs to be aware of how findable their content is through search. Shotland's blog offers detailed rundowns of topics such as why sites like Yelp do so well in search that can help you better connect with readers through local search.

7. Hyperlocal Blogger

Matt McGee's Hyperlocal Blogger pulls together the latest news coverage of the hyper-local blogging space and publishes regular commentary on issues affecting neighborhood bloggers. For instance, McGee recently responded to the news that the city of Philadelphia is requiring city bloggers to buy a Business Privilege License for $300.

8. Chicago Art Magazine Transparency Pages

A bit of a hidden gem, this series of blog posts by Chicago Art Magazine's Kathryn Born covers a seven month period in late 2009 during which she launched a collection of websites focused on the Chicago art scene. In these posts, which carry a bit of a confessional tone, she discusses how hard it is to sell ads to local galleries, and her philosophy on creating quick content for the web. They're a great recounting of the trials and tribulations of starting a hyper-local web publication, and every hyper-local blogger should read them.

9. MediaShift Idea Lab

The blog you're reading right now has been a favorite of mine ever since I started Windy Citizen in 2008. I love the site for its great think-pieces about the future of news and updates from Knight News Challenge winners. We're excited to have a spot of our own now, and we still drop by regularly to see what's new. For hyper-local bloggers interested in new ideas about the space, this should be a regular stop.

10. eMedia Vitals

eMedia Vitals has an old-school name and takes an old-school approach to covering tactics and strategies for growing your digital business. Editor (and co-founder of TechicallyPhilly.com) Sean Blanda turned me onto the site at SXSW last year and I've since found their analysis to be relevant to people working in the local news space.

OPML File and Twitter List

These are the sites I'm reading on a regular basis to keep up with what's happening in the hyper-local space. I'm sure you may have a few favorites of your own that I omitted. If so, feel free to share them with me in the comments below or via Twitter (I'm @bradflora).

I've created an OPML file that you can import to add the feeds for all these sites to Google Reader. You can find it here.

And if you prefer reading your news through Twitter, I've created a list over on the NowSpots Twitter account that you can follow to add these folks to your Twitter feed. You can find it here.

Happy reading!

18:05

10 Must-Read Sites for Hyper-Local Publishers

Here at NowSpots we're developing a new advertising platform that will let local publishers sell and publish real-time ads on their sites. In my last post here on MediaShift Idea Lab, I explained why real-time ads are a better business model for hyper-local bloggers and local publishers than AdSense or existing display ad solutions.

Since winning a 2010 Knight News Challenge award to kickstart development of our new platform, we've been busy meeting with publishers to learn more about their needs and problems. We've also been busy reading up on what's happening in the hyper-local publishing space. This week I'm going to share with you 10 sites I read on a regular basis for news, commentary, and context about business models for hyper-local bloggers and local publishers. At the end of the post are links to subscribe to them through RSS or to follow them on Twitter.

Top Ten

1. MediaGazer

MediaGazer is a semi-automated aggregator for media news. It's a dead-simple, one-page site that lists the day's top media headlines from around the web alongside links to related coverage. What's great about MediaGazer is that their algorithm makes sure they get just about everything interesting each day, while their editorial touch makes sure the front page is always interesting. Not every story on MediaGazer pertains to the local news game, but anything good that does will be there.

2. Nieman Journalism Lab

The Nieman Journalism Lab is a blog covering journalism's efforts to figure out its future. Moreso than any other blog on the web, they are squarely focused on introducing new examples of "the new news" and figuring out what they might lead to. My only complaint is that I wish they'd post more. Just about everything they run is in my wheelhouse as a news startup guy.

3. Lost Remote

Lost Remote is focused on "hyper-local news, neighborhood blogs, and local journalism startups." Originally started by MSNBC.com's Cory Bergman, it is now edited by Steve Safran. Anything interesting that happens in the local news space that could impact hyper-local bloggers shows up here. Lost Remote is the TechCrunch of hyper-local bloggers. A must read.

4. Local Onliner

Peter Krasilovsky's Local Onliner blog is a repository of analysis pieces on the future of local online publishing that he writes for the Kelsey Group blog. As a vice president at BIA/Kelsey, where he works on local online commerce, Krasilovsky's perspective on hyper-local news, geo-targeted advertising and the like is worth a look for anyone who wants to understand the business behind local publishing.

5. Mashable's local section

Uber-blog Mashable devotes a post or two each month to the local space, and its coverage is picking up with the rise of group-buying sites such as Groupon and location-based social networks such as Foursquare and GoWalla. I filter down to just posts tagged "local" to sidestep the never-ending onslaught of headlines about Twitter.

6. Local SEO Guide

Local SEO is a sharp blog from Andrew Shotland, an SEO consultant who specializes in local. Every hyper-local blogger needs to be aware of how findable their content is through search. Shotland's blog offers detailed rundowns of topics such as why sites like Yelp do so well in search that can help you better connect with readers through local search.

7. Hyperlocal Blogger

Matt McGee's Hyperlocal Blogger pulls together the latest news coverage of the hyper-local blogging space and publishes regular commentary on issues affecting neighborhood bloggers. For instance, McGee recently responded to the news that the city of Philadelphia is requiring city bloggers to buy a Business Privilege License for $300.

8. Chicago Art Magazine Transparency Pages

A bit of a hidden gem, this series of blog posts by Chicago Art Magazine's Kathryn Born covers a seven month period in late 2009 during which she launched a collection of websites focused on the Chicago art scene. In these posts, which carry a bit of a confessional tone, she discusses how hard it is to sell ads to local galleries, and her philosophy on creating quick content for the web. They're a great recounting of the trials and tribulations of starting a hyper-local web publication, and every hyper-local blogger should read them.

9. MediaShift Idea Lab

The blog you're reading right now has been a favorite of mine ever since I started Windy Citizen in 2008. I love the site for its great think-pieces about the future of news and updates from Knight News Challenge winners. We're excited to have a spot of our own now, and we still drop by regularly to see what's new. For hyper-local bloggers interested in new ideas about the space, this should be a regular stop.

10. eMedia Vitals

eMedia Vitals has an old-school name and takes an old-school approach to covering tactics and strategies for growing your digital business. Editor (and co-founder of TechicallyPhilly.com) Sean Blanda turned me onto the site at SXSW last year and I've since found their analysis to be relevant to people working in the local news space.

OPML File and Twitter List

These are the sites I'm reading on a regular basis to keep up with what's happening in the hyper-local space. I'm sure you may have a few favorites of your own that I omitted. If so, feel free to share them with me in the comments below or via Twitter (I'm @bradflora).

I've created an OPML file that you can import to add the feeds for all these sites to Google Reader. You can find it here.

And if you prefer reading your news through Twitter, I've created a list over on the NowSpots Twitter account that you can follow to add these folks to your Twitter feed. You can find it here.

Happy reading!

August 11 2010

10:07

Mashable: Are social networks becoming personal news wires?

To celebrate its five-year anniversary, Mashable is producing a series of posts on developments in social media. The latest looks at the impact of social networking on news consumption and the idea that social networks have become personal news wires.

Following a discussion of online “friends” evolving into our news editors, writer Vadim Lavrusik rounds-up some interesting ideas about ways to measure source credibility in the future for greater transparency online.

Though news is increasingly social and user-generated, the persistent fear is one of credibility and a flaw in measuring a curator’s knowledge on or interest in a topic. This problem could be improved by enabling users to develop more targeted news feeds on personalized topics of interest, but also by identifying specific sources and curators of information as more or less credible than others.

One idea he discusses, put forward by Andy Carvin a senior strategist at NPR,  would be to measure “who is knowledgeable” about a topic being shared.

This could also include sifting sources based on whether they are eye-witness to an event or are experts on the topic, both of which add value in their own way, he said. Such a model could then help establish a credibility index among users as sources, helping consumers better decide what information is credible.

See the full post here…Similar Posts:



July 22 2010

19:08

Some other online innovators for some other list

Journalism.co.uk have a list of this year’s “leading innovators in journalism and media”. I have some additions. You may too.

Nick Booth

I brought Nick in to work with me on Help Me Investigate, a project for which he doesn’t get nearly enough credit. It’s his understanding of and connections with local communities that lie behind most of the successful investigations on the site. In addition, Nick helped spread the idea of the social media surgery, where social media savvy citizens help others find their online voice. The idea has spread as far as Australia and Africa.

Matt Buck and Alex Hughes

Matt and Alex have been busily reinventing news cartoons for a digital age with a number of projects, including Drawnalism (event drawing), animated illustrations, and socially networked characters such as Tobias Grubbe.

Pete Cashmore

Mashable.

Tony Hirst

Tony has been blogging about mashups for longer than most at OUseful.info, providing essential help for journalists getting to grips with Yahoo! Pipes, Google spreadsheets, scraping, and – this week – Google App Inventor.

Adrian Holovaty and Simon Willison

I’m unfairly bunching these two together because they were responsible – with others – for the Django web framework, which has been the basis for some very important data journalism projects including The Guardian’s experiment in crowdsourcing analysis of MPs’ redacted expenses, and Holovaty’s Everyblock.

Philip John

Behind the Lichfield Blog but equally importantly, Journal Local, the platform for hyperlocal publishers which comes with a raft of useful plugins pre-installed, and he runs the West Midlands Future of News Group.

Christian Payne

Documentally has been innovating and experimenting with mobile journalism for years in the UK, with a relaxed-but-excitable on-screen/on-audio presence that suits the medium perfectly. And he really, really knows his kit.

Meg Pickard

Meg is an anthropologist by training, a perfect background for community management, especially when combined with blogging experience that pre-dates most of the UK. The practices she has established on the community management front at The Guardian’s online operations are an exemplar for any news organisation – and she takes lovely photos too.

Chris Taggart

Chris has been working so hard on open data in 2010 I expect steam to pour from the soles of his shoes every time I see him. His ambition to free up local government data is laudable and, until recently, unfashionable. And he deserves all the support and recognition he gets.

Rick Waghorn

One of the first regional newspaper reporters to take the payoff and try to go it alone online – first with his Norwich City website, then the MyFootballWriter network, and more recently with the Addiply self-serve ad platform. Rick is still adapting and innovating in 2010 with some promising plans in the pipeline.

I freely admit that these are based on my personal perspective and knowledge. And yes, lists are pointless, and linkbait.

April 14 2010

08:00

December 17 2009

16:20

Mashable’s Open Web Award media winners 2009

Mashable has announced its winners for the Open Web Award Winners for 2009 this week. Here are the successful online publishers in the media category (all nominated and voted for through social media):

  • Best Breaking News Site: AllKPop
  • Best Local Blog: Manhattan User’s Guide
  • Best Local News Site: UtahTweets.com
  • Best Online Magazine: EscapistMagazine.com
  • Best Online Music Label: DFTBA Records
  • Best Online Newspaper: The New York Times
  • Best Political News Site: The Young Turks
  • Best Site for Journalists: Overheard in the Newsroom
  • Best Site for Publishers: uCoz
  • Best TV Network Online: Hulu (Hulu

Full list at this link…

Similar Posts:



December 03 2009

09:53
Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl