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February 27 2010

17:30

TWO WORLDS: WE NEED BETTER NEWSROOMS

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The Newark (New Jersey) Star-Ledger newsroom.

A traditional newsPAPER newsroom.

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The Calau&Riera INNOVATION’s i newsroom in Lisbon.

A new multiMEDIA newsroom.

The past versus the future.

January 03 2010

19:16

“IT’S THE WINE, NOT THE BOTTLE” OR WHY THE NEW APPLE iTABLET IS A GREAT OPORTUNITY FOR INNOVATIVE MULTIMEDIA NEWSPAPER PUBLISHERS AND EDITORS

2010-01-03_1913

As I said, the Apple iTablet is coming and I am not so sure that newspaper newsrooms are ready for this a challenge that, in my view, is really a great opportunity for innovative newspaper publishers and editors.

An opportunity to go back to the basics:

It’s the wine, not the bottle!

Yes, we are in the content business, but today there is no business if you don’t find, edit and produce first class multimedia compelling content.

And as we cannot be trap in ay “paper” or “digital” jails, we must develop new narratives in order top cope with the demands of news generations of readers, audiences and communities.

Monomedia companies are dead.

Monomedia newsrooms are dead.

Monomedia journalists are dead.

So, welcome any new multimedia tablet.

Welcome these new and fantastic “digital bottles” and let’s learn to produce the best multimedia content.

The new bottles are here.

If we don’t produce the necessary wine, others will do it.

January 26th is the time to move ahead.

January 02 2010

20:35

THE APPLE TABLET IS COMING, SO OUR NEWSROOMS MUST BE READY

Apple-Tablet-Confirmed-in-Australia

Yes, the Apple Tablet, “Slate” or “Guide” is coming.

Like the ones from HP, Dell and others.

But, let’s remember a few basic ideas:

1. The problem is the quality, exclusivity and accessibility of our content, not the platforms.

2. Kindle or Apple tablet are not the solutions.

3. As Jeff Jarvis said: “Newspaper publishers must unleash their news on every device possible. No single gadget will be their saviour”

So, information does need “paper jails” nor new technological jails.

What what need to worry is not about these new devices, but the old assembly-line-one deadline-one platform newsroom management system that still prevails in 99% of our newspapers.

We need more “one kitchen, several restaurants” newsroom multimedia models.

We need to focus in multimedia content management.

We need to migrate from media companies to “information engines.”

And from readers to audiences and communities.

Technology is not the problem, nor the solution.

So, welcome the tablets, and better if they become as soon as possible rubber tablets.

And let’s concentrate in how to migrate from monomedia to multimedia newsrooms.

Be ready!

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