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February 23 2010

17:36

Indie Web Hit "Break a Leg" Lands International TV Deal

Cable networks and big media companies aren't the only ones pursuing international distribution.

The indie Web series "Break a Leg" just sold the licensing rights to its show to Fox Italy, marking a big step forward for Web producers looking to graduate to the TV set.

The show will be available on mobile TV channels, on mobile digital TV, online and on-demand in Italy, as I report in this week's edition of the New Media Minute. In this episode, I also take a look at a smart partnership between Fox TV Studios' 15 Gigs and MyDamnChannel.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

February 02 2010

15:45

Twitter to Release Media Developer's Platform, Introduce Measurement Tools This Year

Having struck media partnerships with MTV, Current, and the recent Hope for Haiti Telethon, among others, Twitter has a full plate this year, according to my interview with the company's executive Chloe Sladden.

She's the director of media partnerships at Twitter and I was fortunate to interview her in a one-on-one NATPE panel last week in Las Vegas. We spoke afterward for the New Media Minute about two key areas Twitter is focused on this year -- developing a set of best practices for media companies and improving measurement analytics for Twitter. A longer interview with Sladden will follow later this week exclusively here on Beet.TV.

Daisy Whitney

Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP

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