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July 04 2011

00:34

How far should loyalty go?

To say I am a rabid Apple freak would be an understatement. My first computer (1981) was an Apple IIe…followed by a Performa, then an iMac (tear-drop), another iMac (monopod), and Macbook. And while I’m a Mac freak, I generally run my computers until the times force me to move on to a faster, sleeker, more current machine.

My love of Macs has only been rivaled by my love of Apple’s software. The OS has generally be easy to work with (one painful period during the forced switch from Classic to OS X). The video editing software – my personal weakness – is what kept me a firm supporter of the company. iMovie, Final Cut Express, Final Cut Pro. The latter always a bit out of my reach as a high school teacher (with teeth – also a three decade survivor of TV news).

You know where this is going.

My dream of a post-retirement gig has always included a good solid camera with professional controls AND a computer that could go anywhere with me with all of the features and software necessary to field produce anything from a youtube video to full production of a movie.

Until this week, that would have been a Macbook Pro and Final Cut Studio with the latest, best version of Final Cut Pro.

Last week’s unveiling of Final Cut X didn’t faze me…initially. I figured I could do as Apple recommended and run both the old FCP and new version on my screaming new Macbook Pro. But two things happened. Apple PULLED all on-shelf copies of FCS 3…effectively eliminating any possible purchase of a new copy. Then the bidding on auction sites went from three or four hundred to double that and more for used versions…even academic versions.

That’s when I began to reconsider my loyalties.

And that is why I found myself an hour ago researching Windows based laptops and appealing to friends for recommendations for a new (non-Apple) laptop that would allow me to take advantage of some pretty good discounts being offered by AVID and Adobe.

I’m not sure where this is heading…perhaps my heart will rule and I’ll remain an Apple supporter…or my head and pocketbook will turn me to what I’ve always jokingly called “the dark side.”

I do know, having used FCP, that it IS the software I want. But I don’t necessarily want to support an orphan. I want to know where Apple is going with Final Cut X – so I can make my decision easily. In lieu of that…perhaps a late life shake-up is in order.


September 01 2010

10:57

NEW DIGITAL NARRATIVES: FACTS, GRAPHIC IDEAS AND FAST QUALITY JOURNALISM &

chiquiesteban

INNOVATION’s Chiqui Esteban leads the New Narratives department of lainformacion.com in Madrid, Spain.

The graphic work done with his small team (he and Carlos Gamez plus Sarah Potts, an intern) is astonishing.

They have the support of the Art Director Antonio Pasagali, video and web developers, HTML designers of lainformacion.com but they do 90% of the final work.

They use Flash, Illustrator, Photoshop, Cinema 4d, Dreamweaver, Soundbooth, Premiere and Click2Map for Google Maps…

Chiqui and Carlos are fast like the best writers of the best newswire services.

They are quick, but accurate, and always focus on “the news behind the news” trying to explain, to find out, discover new angles and delivering not just facts but graphic ideas and fast quality journalism.

This is a 24/7 full time team and they are on permanent deadline mood.

Chiqui and Carlos have limited resources but unlimited creativity, and shows what you can do when you have real journalists.

Here you can review some of the work done during the last 12 months of lainformacion.com.

portada

An amazing showcase of almost 400 pieces of first class visual journalism!

Keep in mind that lainformacion.com was founded by Mario Tascon, the most influential Spanish infographics journalist, a new pure digital media company that today has a new editor, Carlos Salas, a very visual journalist, founding editor of El Economista, the financial newspaper launched by INNOVATION, and one the Best Designed Newspapers of the World.

And more:

Chiqui has been able to lead all this effort and at the same time work with many INNOVATION clients around the world teaching and preaching the New Visual Journalism Gospel.

Follow his Spanish/English blog.

A must-read blog.

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