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July 12 2010

09:41

TODAY’S TIMES OF LONDON: A NEWSPAPER TO READ

TIMES EXECUTIONER

The upcoming memoirs of Lord Mandelson, The Third Man, are a big event here in the UK.

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And The Limes of London is playing big too with a great coverage that includes this double spread with a great illustration.

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Rupert Murdoch is following the successful LIFE formula of Henry Luce: serializing great books sell magazines… and newspapers.

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The print edition is a must-read but what it’s more important is the extra-work done on the website and iPad with videos, graphics and more information that Murdoch wants you to pay for.

I just went to my local Press Agent and asked about today’s papers sales, and my newspaper guru said:

The Times? Sold out in one hour!

Well done!

Don't be the product, buy the product!

Schweinderl