Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

June 21 2013

09:47

VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

CANNES It’s now a hackneyed industry forecast: “This will be the year of mobile advertising.” But VivaKi products and services president Kurt Unkel thinks advertisers is still testing out the opportunity.

“There are a lot of things still being learned about mobile,” Unkel told Beet.TV in this video interview during Cannes Lions.

“How do we define an audience in a mobile space that’s a cookie-free environment? We’re finding other identifiers that we have to get savvy about. Nobody’s cracked it.”

But one thing Unkel is convinced has now fully materialised is “programmatic” ad-buying techniques, which he interprets as the holy grail of addressable advertising.

“The client appetite for it is very high. The technology has met the philosophical goal,” Unkel said.

Beet in Chicago on July 10

Unkel is hosting a Beet.TV event about programmatic buying at the VivaKi headquarters in Chicago presented by TubeMogul.

April 04 2013

16:19

Programmatic Buying Has Supercharged Dailymotion’s International Growth

Dailymotion is now the world’s second largest video site.  Reaching over 200 million people per month, the company has reach in countries all over the world.  At the Beet.TV executive retreat last month, Joanna O’Connell of Forrester Research sat down with Roland Hamilton, Managing Director of Dailymotion in the United States, to discuss how the company has turned to the programmatic ecosystem as a means of developing international growth.

Hamilton explains that it can be difficult to have a sales force on the ground in all of the remote countries that Dailymotion has a presence in.  Programmatic buying serves as an alternative that, Hamilton says, “has really supercharged what we’ve been able to do globally.”

In the discussion with O’Connell, Hamilton also speaks about selling contextually-based vs. audience-based advertising, programmatic vs. direct buying, and the types of personalities that Dailymotion looks for to run their programmatic sales.

Megan O’Neill

April 03 2013

01:28

Programmatic Buying is the “Biggest Push” at WPP, Christina Beaumier

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV

Beaumier explains how data around consumer behavior is driving effective media buying in real-time – and how this is becoming an essential element in the growth of digital video.

We spoke with her in February at the Beet.TV executive retreat in Vieques.

 

 

 

 

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl