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"Tell the chef, the beer is on me."
TubeMogul, the video advertising technology platform that provides solutions to agencies and brands who buy media through electronic exchanges, is seeing nearly half its growth overseas with accelerated activity in Asia, says Brett Wilson, CEO of the Emeryville, California-based company, in this interview with Beet.TV
We sat down with him recently to talk about growth at the company which now employs 200, its recent financing, the competitive landscape and trends in the video ad marketplace.
More on TubeMogul in this story in AdExchanger by David Kaplan.
Chicago, July 10 with TubeMogul at VivaKi
Beet.TV is producing a leadership summit about programmatic video advertising at the global headquarters of VivaKi. The event is sponsored by TubeMogul. We are not streaming the event live, but will produce several video session highlights and interviews. Moderating the sessions will be Ashley Swartz, CEO of the New York digital media consultancy Furious Minds. These are our panelists:
CANNES – The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears, GM of the REVV Buyer unit of the Rubicon Project. We spoke with him earlier this month at the Cannes Lions festival where he moderated a roof-top session with most of the top agency trading desks.
Sears also provides an update on developments at the Rubicon Project.
CANNES - While the move to automated platforms for buying and selling advertising inventory is steadily growing, the industry needs to find a more effective way to measure how all that activity is creating value and impacting brands, says Michael Brunick, SVP for Programmatic at IPG’s Magna Global, in this interview with Beet.TV.
He said his agency is putting considerable resources around this effort.
We spoke to him earlier this month in Cannes after a session of agency trading desk heads organized by the Rubicon Project.
CANNES – Some folk would have you believe in a straight, linear migration of dollars from television advertising to online video advertising. But that’s not how ad trading desk software vendor Accuen Media‘s CEO Josh Jacobs sees it.
“We’re starting to have much more interesting conversations with the television buyers saying, ‘How do we engage this consumer regardless of the screen they’re engaging on?’,” Jacobs told Beet.TV in this interview during a Rubicon Project discussion at Cannes Lions.
“Budgets are not shifting from television to digital, it’s expanding to incorporate the digital channels that consumers are playing in.”
Jacobs added: “We’re starting to see television buyers are recognizing the fact that consumers are really engaging with content across four screens.”
Accuen is a unit of Omnicom.
Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV
Beaumier explains how data around consumer behavior is driving effective media buying in real-time – and how this is becoming an essential element in the growth of digital video.
We spoke with her in February at the Beet.TV executive retreat in Vieques.
The emergence of real-time bidding solutions for online video ad buying, which are employed by ad agencies, will replace the ways buying is done today, says Joanna O'Connell, Senior Analyst, Interactive Media at Forrester Research, in this interview with Beet.TV
She says automated buying "will become the norm"
She foresees a bifurcated media buying scenario where there will be some media buyers working in programmatic buying and another group focused on custom brand experiences.
O'Connell was a founding member of Razorfish's ATOM Systems agency trading desk
"Tell the chef, the beer is on me."
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