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July 01 2013

00:00

The Next Opportunity for Programmatic is Television, Rubicon’s Jay Sears

CANNES – The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears, GM of the REVV Buyer unit of the Rubicon Project.   We spoke with him earlier this month at the Cannes Lions festival where he moderated a roof-top session with most of the top agency trading desks.

Sears also provides an update on developments at the Rubicon Project.

 

 

June 21 2013

17:42

IAB Chief: Publishers Demand Industry Standards in Programmatic Buying

CANNES – While the move to automated systems of buying and selling advertising inventory is inevitable, the ad agency trading desks and the holding companies need to do a much better job in creating technical and business standards around the emerging electronic marketplace, says Randall Rothenberg, CEO of the IAB, the digital publishing industry’s trade association.

We spoke with him at Cannes Lions, after a roof-top panel discussion of the heads of the trading desks of the major holding companies.  The event was organized by the Rubicon ProjectHere is an article  in USA Today by Michael Wolff who was on hand to cover.

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