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June 26 2013

17:26

Videology’s Jamboretz: Video Ad Tech Consolidation Looming

CANNES – With video advertising growing at such a pace currently, the number of technology suppliers in the chain could balloon and then shrink in a wave of M&A, one sector exec says.

“There is an absolute expectation that consolidation will have to happen at some point,” Ryan Jamboretz, the EMEA SVP of one vendor, Videology, told Beet.TV in this video interview during Cannes Lions. “There’s too many people racing at the opportunity. so there will be shake-out.”

Videology’s technology helps advertisers move money from TV to digital and understand the relative success of campaigns in each. The firm recently took on $60 million in new investment to fuel its own tilt at the opportunity.

“We’re delighted,” Jamboretz told Beet.TV. “Raising $60 million is no small feat. I think it’s  of the biggest raises in the sector this year. It’s a big part of our international expansion plan.”

May 10 2013

14:12

Videology’s Jamboretz: Asian TV Migrating Straight To Mobile

Online video innovation is now quickening outside the United States – but in very different ways, according to the international director of video ad technology group Videology.

“The general notion when we first started our international business three years ago was, markets outside the US were 18 to 24 months behind,” Ryan Jamboretz told Beet.TV’s recent London Video Ad Strategy Summit. “It’s compressing. It’s now starting to feel like six to nine months.”

But Jamboretz said that evolution is happening at different speeds in different markets. “When we go to Asia, the majority of our distribution of our video assets for our clients… TV isn’t morphing to PCs; it’s morphing to mobile.” Much European video consumption remains PC-based, he added.

 

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