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May 06 2012
Catherine Bennett: Ms Mensch, Internet hatred goes far beyond sexism
Guardian :: Given the vast numbers of people who are still, reportedly, unacquainted with all aspects of the fast developing world of social media, one or two definitions may be necessary. Twitter, for example, is a popular forum for exchanging 140-character comments about this or that. Polcyb is the society for the policing of cyberspace.
Louise Mensch may be the web's most complex, least easily defined manifestation to date, a kind of multi-platform, self-replicating entity of seemingly unlimited reach that combines the latest in artificial intelligence with, some fear, a virus-like tendency to spread, uncontrollably, across every aspect of the media, 24/7, from publishing to print to social media to radio to television.
[Catherine Bennett:] Louise, you don't know the half of online cruelty
Continue to read Catherine Bennett, www.guardian.co.uk
The Carthage Declaration: Social media has brought 'unprecedented freedom of expression'
DOHA :: After three days of deliberation, press freedom advocates gathered in post-revolutionary Tunisia have issued a wide-ranging declaration recognising the role social media has played in bringing about “unprecedented freedom of expression and democratic transformation.” The Carthage Declaration, issued on Saturday (May 5) at the close of UNESCO’s annual summit to mark World Press Freedom Day, called on all concerned parties to “promote user-generated content and citizen participation in media.”
Continue to read www.dc4mf.org
Brazil: Fashion retailer C&A plays Facebook ‘likes’ for items in its real-world stores
Springwise :: Bridging the gap between the online and offline worlds is a challenge for any brand, but Brazilian fashion retailer C&A has come up with an innovative solution. Much the way both Renault and Bacardi have found ways to translate between real-world approval and Facebook “likes”, so C&A has found a way to bring customers’ Facebook approval into full view in its real-world stores.
Screenshot: C&A video on YouTube, at 00:23, uploaded by cea
Spotted by: Paula Rizzo
HT: Prismatic via Mathew Ingram, GigaOM:
Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores prsm.tc/3kftvW via @prismatic
— Mathew Ingram (@mathewi) May 6, 2012
Continue to read www.springwise.com
May 05 2012
CNET: FBI pushing plan to force surveillance backdoors on social networks
CNET :: CNET learns the FBI is quietly pushing its plan to force surveillance backdoors on social networks, VoIP, and Web e-mail providers, and that the bureau is asking Internet companies not to oppose a law making those backdoors mandatory.
Continue to read Declan McCullagh, news.cnet.com
May 04 2012
Building social communities: the NOT campaign opportunity during 'downtime'
memeburn :: The quiet moments between a company’s hyped marketing and communication campaigns are overlooked and under-valued marketing opportunities. Before the rise of social media it was acceptable to ignore these moments, but we now have the tools and the techniques to convert this ”downtime” into an opportunity to build loyal communities.
Continue to read Craig Rodney, memeburn.com
How NBCU plans to scale social gaming across its TV brands
Lost Remote :: This week NBCU announced it was rolling out a new social gaming platform across its TV brands. Called the Universal Games Network, or UGN, the idea grew out of USA Network’s success with the Character Arcade. Fans can play games, unlock content, win reward points and redeem them for real and virtual goods. And it’s all connected with Facebook. We were curious how the platform will work across NBCU, so we interviewed Jesse Redniss, SVP of Digital for the USA Network brand properties.
Continue to read Cory Bergman, www.lostremote.com
May 03 2012
Social overtakes search, closes in on display advertising (bad news for many markets)
That will worsen the situation for publishers ...
Mediapost :: Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found that 69% of agency executives now consider social the “focus” of their digital ad spending -- up 32% over the past year, and now a close second behind display (71%) as the dominant digital media-buying platform in the minds of agency executives.
Continue to read Joe Mandese, www.mediapost.com
Films as startups: How social media incubates the pilot
Mashable :: The film industry is not what it used to be. Gone are the days when writers shopped a script around Hollywood, hoping to catch the eye of major production studios. Instead, that model has been turned upside down. Films are aiming to captivate an audience first, without the assistance of studios. Technology and social media have made it feasible.
Continue to read Christine Erickson, mashable.com
Gartner: Only 50pc of Fortune 1000 organizations will get a worthwhile return from their social CRM initiatives
Gartner :: Although the adoption of social applications by sales, marketing and customer service departments continues to grow rapidly, Gartner, Inc. said that, by the end of 2012, only 50 percent of Fortune 1000 companies will receive a worthwhile return on investment (ROI) from their social customer relationship management (CRM) initiatives.
[Adam Sarner:] For the 50 percent of Fortune 1000 organizations not determining, or even measuring, ROI, ignorance will mean failed projects.
Continue to read Press release, www.gartner.com
April 28 2012
In a social campaign, what role for the press? A conversation with UNC’s Daniel Kreiss
Columbia Journalism Review :: Eight years since Howard Dean’s presidential run took the country by storm, how are the Internet and social media shaping the 2012 campaigns? How are campaigns and their supporters exploiting the latest advances—and what challenges do these trends pose for journalists?
For insights on these questions, I recently corresponded by email with Daniel Kreiss, an assistant professor at the University of North Carolina-Chapel Hill’s School of Journalism and Mass Communication.
Continue to read Andria Krewson, www.cjr.org
Pinterest: Is it worth to become part of your social media marketing mix?
Engauge :: Social network Pinterest has exploded in the last few months as a visual platform ripe for brands that value the aesthetics, although it’s not without its risks. There are a number of brands already testing the waters, including Chobani, Gap, West Elm and Michaels. While there is real value in the platform, before jumping in, companies need to understand the role Pinterest will play, not just in their social mix, but also in their entire marketing program.
To get a handle on the opportunities, we needed to sift through the buzz, explore the usage patterns and analyze the data. So we worked with HPCC Systems from LexisNexis Risk Solutions – an open source, enterprise-proven Big Data analytics provider.
Download the paper from here www.engauge.coma
April 27 2012
Social TV highlights from the MTV upfront
Lost Remote :: A packed Beacon Theater in NYC enjoyed a fun MTV upfront that highlighted a slew of new and returning programing built for a Twitter and Facebook generation. The presentation started off highlighting that MTV both broke a Twitter record with Beyonce at the VMAs, has over 100 million viewers and 100 million Facebook likes (as we learned earlier this week from President Stephen Friedman) and has been covered as the number one social TV network.
Here’s how social TV will play an even bigger part of MTV’s programming and initiatives for the next year.
Continue to read Natan Edelsburg, www.lostremote.com
April 26 2012
Health care using social media more to engage consumers
PwC :: Social media is changing the nature and speed of health care interaction between consumers and health organizations. This in-depth HRI report dives into what some of the largest health care companies are doing in and with social media. The report's findings are based on a survey of more than 1,000 consumers and 124 health care executives.
HT: TechFlash
Continue to read www.pwc.com
Next generation of social video: Shelby.tv announces new private beta
The Next Web :: We’ve followed Shelby.tv since the team first stepped into the scene on the TechStars NY’s reality TV show. Since then, we watched the company build a gorgeous social video experience and attended its first hackathon. The battle for the future of social video continues to rage on, but Shelby.tv is still at the top of our list.
Continue to read Harrison Weber, thenextweb.com
'Viddy this': Six reasons video messaging will take over social
Forbes :: Last week I asked whether video calling app Tango would be the next Instagram. As the week wore on, I began to wonder if I had been asking the wrong question. Is video calling the next photo sharing? Maybe not.
Continue to read Anthony Wing Kosner, www.forbes.com
April 24 2012
Global consumers say TV more indispensable than Social Networks
Marketing Charts :: Social networks may be spreading like wildfire (with Facebook now reporting 900 million monthly users), but they don’t hold a candle to TV in many parts of the world, reports Ipsos in April 2012 survey results. In fact, almost 3 in 5 global consumers say they would pass on social networks if staying online meant they could no longer watch TV.
Continue to read www.marketingcharts.com
Video sharing app Viddy: 5.5m users in 11 days, Shakira, Jay-Z as celebrity investors
VentureBeat :: Fresh after receiving a vote of confidence from Silicon Valley venture firms and rocketing to fame through Facebook, social video application Viddy is getting the red-carpet treatment from Hollywood. Singers Shakira and Jay-Z and actor Will Smith join other high-profile entertainment and technology types as investors and partners in the Los Angeles-based company, Viddy announced Monday.
Continue to read venturebeat.com
Report: How to manage your brand's social life
AdAge :: Consumers are investing serious amounts of their time in social-media platforms, with 16.6% of all online minutes now spent on social networks. With so much focus on social as a marketing tool, it's worth stopping and mapping out a smart social strategy.
A new Ad Age Insights report, "Managing Your Brand's Social Life," aims to help brand managers plan for which platforms should get the investment of limited staff and time, what to consider when creating internal social-media guidelines, whether to handle social media in-house or outsource it and what measures a brand should be looking for to get at return on investment.
Continue to read/download your copy (registration required) Jenna Schnuer, adage.com
April 18 2012
Tim Berners-Lee: One of the issues of social networking silos is that they have the data ...
Guardian :: In an interview with the Guardian, Berners-Lee said: "My computer has a great understanding of my state of fitness, of the things I'm eating, of the places I'm at. My phone understands from being in my pocket how much exercise I've been getting and how many stairs I've been walking up and so on." Exploiting such data could provide hugely useful services to individuals.
[Tim Berners-Lee:] One of the issues of social networking silos is that they have the data and I don't …
Audio recordings and summary here Ian Katz, www.guardian.co.uk
April 17 2012
.@UCFalmouth: Interactive Spectatorship, exploring the intersection of cinema and social media
Interactive Spectatorships :: The Learning and Teaching Enhancement project Interactive Spectatorships is based and funded at University College Falmouth, the project aims to investigate the effect of social networking technologies, and the attendant influence of new digital cultures, on film studies pedagogic practice specifically and film spectatorship generally. We aim to explore the potential for communications media such as twitter to be deployed as a interactive tool for facilitating students' critical engagement and discussion of indicative viewing.
HT: Suzanne Bull, @SuzRBull
@StKonrath -taking this further with first @UCFalmouth film screening with live twitter feed. bit.ly/I3hQJD work by @dariodoubleL
— Suzanne Bull (@SuzRBull) April 17, 2012
Continue to read www.interactivespectatorships.org
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