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July 02 2013

01:18

TubeMogul Enjoys International Growth as Automated Advertising Expands

TubeMogul, the video advertising technology platform that provides solutions to agencies and brands who buy media through electronic exchanges, is seeing nearly half its growth overseas with accelerated activity in Asia, says Brett Wilson, CEO of the Emeryville, California-based company, in this interview with Beet.TV

We sat down with him recently to talk about growth at the company which now employs 200, its recent financing, the competitive landscape and trends in the video ad marketplace.

More on TubeMogul in this story in AdExchanger by David Kaplan.

Chicago, July 10 with TubeMogul at VivaKi

Beet.TV is producing a leadership summit about programmatic video advertising at the global headquarters of VivaKi.  The event is sponsored by TubeMogul.  We are not streaming the event live, but will produce several video session highlights and interviews.   Moderating the sessions will be Ashley Swartz, CEO of the New York digital media consultancy Furious Minds.  These are our panelists:

  • Kurt Unkel, President of Products & Solutions, VivaKi
  • Jeremy Straight, VP, Business Development, SpotXchange
  • Chris Paul, General Manager, Audience on Demand,  VivaKi
  • Brett Wilson, CEO, TubeMogul
  • Gian Fulgoni, Chairman  Founder, comScore
  •  Khurrum Malik, CMO, eXelate

 

 

April 08 2013

15:44

Real-Time Bidding To Comprise 25% of Online Video Ad Spend in 2014. Report

Programmatic buying and real-time bidding will account for about 25% of all online video ad spend in 2014, according to a new report released by Forrester and commissioned by SpotXchange, a global ad marketplace.
Real-time bidding more then doubled from 2011 to 2012, representing the fastest growing segment of the online video business, Forrester says. The sector is slated to grow more than 70% this year. The study also dives into how publishers are using private marketplaces. At the Beet.TV retreat earlier this year, Forrester analyst Joanna O’Connell sat down with Shehan for a deep dive discussion on the ecosystem of real-time buying and private marketplaces.
In the last 18 months, SpotXchange has grown from zero to about 40% of all its impressions in the real-time bidding variety, says Mike Shehan, CEO of SpotXchange in this video interview. He adds that SpotXchange works with about 50 buyers for real-time bidding including DSPs and agency trading desks. “With programmatic, you’ve automated everything — the connections, the RFP process, the reports, the billing, the delivery.”
-Daisy Whitney
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