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July 23 2011

06:52

Khoi Vinh, ex New York Times: iPad readers don't want replicas, a print-centric approach is wrong

Betabeat :: For this week’s cover story about Condé Nast’s struggle developing for the iPad, Betabeat had the opportunity to talk to Khoi Vinh, former Design Director for NYTimes.com. On his widely-read design blog, Subtraction, Mr. Vinh has repeatedly expressed his skepticism toward publishers like Condé Nast and Hearst and software companies like Adobe for thinking that what iPad readers want is a magazine replica app that takes a print-centric approach to tablet design. 

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