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June 11 2011

05:02

68pc of smartphone and tablet owners use them while watching TV

ClickZ :: Agencies and advertisers are becoming increasingly intrigued by the relationship between users' consumption of TV content, and their use of mobile connected devices. According to new research by The Nielsen Company, that link is a strong one, and over 68 percent of tablet and smartphone owners report using them in front of their televisions.

Continue to read Jack Marshall, www.clickz.com

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