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December 13 2011

21:41

AP's new strategy: "The New Disctinctiveness" or the pressure of now

Huffington Post :: As AP's traditional rivals like Bloomberg and Reuters ramp up opinion and analysis -- and as competition increased from the rest of the web -- AP executives realized the organization needed to provide more smart and immediate analysis, video, and interactive features that expand upon the day's news. Senior managing editor Michael Oreskes presented Tuesday in a memo to 3,000 AP staffers worldwide AP's new strategy. It's called "The New Distinctiveness."

Continue to read Michael Calderone, www.huffingtonpost.com

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