Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

May 27 2011

16:27

#Newsrw: ‘It’s about creating a party and making it rock’

Connecting with the readership and being the centre of things is key to social media strategy, the news:rewired audience heard.

“You have to acknowledge that audience is far larger than editorial team, and they’ll outperform you,” said Jack Riley, head of digital audience and content development at the Independent.

Riley presented some impressive stats – a combined total of 100,000 Likes across all the Independent’s Facebook pages, but said recognising audience needs was far more important than sheer numbers.

@_JackRiley speaking at #newsrw by JosephStash

This was something that Mark Johnson of the Economist agreed with, pointing to the organisation’s total of 1.2 Twitter followers across various accounts but saying that a more important metric is to look at the number of people who come to the main site from social web sources.

A popular feature called Ask The Economist deals with specialist topics for readers to take part in live question and answer sessions with experts.

“The long and short of it is to work out what’s special about your brand and rather than change that, work out how it can work in a social environment,” he said.

Riley looked at the importance of the social graph, and harnessing the engagement that publications can get from existing communities like Facebook and Twitter.

He mentioned Trove, a project by the Washington Post that aims to create a personalised news feed based on readers social activities along with content from the newspaper.

Further on in the discussion were some interesting ideas by Suw Charman-Anderson and Stefan Stern.

Charman-Anderson mentioned the 1/9/90 rule – for every one user that heavily engages with content there are nine who moderately engage and 90 who simply view content and don’t engage at all.

Stern also said that it was “a big ask for journalists to open up,” and that traditionally there are many journalists and columnists who don’t want to engage with the public at all.

As Mark Jones of Reuters said: “It’s not about being the centre of attention any more, it’s about creating a party and making it rock,” – publications need to enter into open collaboration with other organisations (like Reuters have with Tweetminster) as well as making themselves an essential part of the social web.

May 19 2011

16:00

The newsonomics of the missing link

Picture Pre-Tablet Man (or Woman). Let’s go back to the time before Palm Pilots, at the dawn of consumer digital civilization itself, a time of AOL, Prodigy, and Compuserve. Hunched heavily by the analog world on his shoulders, Pre-Tablet Man has slowly begun to raise his head, through successive innovations of laptops (!), pocket-sized cellphones, smartphones, smarter phones and early e-readers. Now, as we enter Year 2 of the iPad era, it seems like our digital man is almost standing up straight. The digital world has moved from geek chic to consumer commonplace. Our digital devices have become on/off appliances, no manual necessary.

In this evolution, the iPad is so far our human pinnacle, though it will be followed by wonders to come. It also marks a signal change in digital usage, and especially in digital news consumption. I think of it as the likely missing link in the digital news evolution. It’s a link that, out of the blue — or maybe out of the darkness — has offered news companies, old and new, the unlikely (last?) chance to get a new sustainable business model.

We’re now approaching the second half of this highly transitional year, with its multiplying paid circulation tests, continuing print revenue declines, and greater re-focusing on digital ad sales. As we do, let’s look at the newsonomics of the tablet as the missing link. Let’s do that in light of what I think are the six major realities confronting news companies at mid-year.

1. Reality: Print is in permanent decline.

That’s what 21 consecutive quarters of decline (year over year) in U.S. newspaper print ad revenue tells us (“The newsonomics of oblivion“). Consumer magazine revenue has moved barely positive, but is still substantially below pre-recession levels. Print is there to be milked, as long as it can, in the digital transition. Fewer newspapers are being sold, and they are thinner and thinner.

The tablet link: The tablet is a print-like replacement for newspapers and magazines. Publishers privately report (and an increasing spate of reports from Instapaper to RJI to Yudu) that tablet readers read the tablet much more like the newspaper than the way they read news websites. Longer session times. Longer stories. Early morning and evening reading. Pre-tablet, publishers had no potential replacement. Yes, smartphones have been a great check-in short-form reader, but that’s more of a traditional online-like behavior. Now they’ve been given a gift by the technology gods.

Caveat: The tablet is print-like, but it’s not print. It’s a new medium, first inviting — and soon demanding — that publishers make use of its interactive, video-forward, and smooth-as-silk social sharing capabilities. If publishers persist in “going slow,” sticking with cheaper-to-produce replica tablet products, they’ll squander the tablet replacement-for-print opportunity, as new market entrants from the AOLs (including flag-in-the-local-sand Patch) to the Bay Citizens surpass them.

2. Reality: Online engagement is inadequate.

The tablet link: The tablet offers a way to re-engage readers, a corollary to the tablet’s replacement potential. The biggest problem for news publishers isn’t (a) that the digital ad world only produces pennies on the old ad dollar, (b) the low share of digital ad revenue they get, or (c) a changing cabal of digital startups from Yahoo to Google to Apple that are stealing their business. Their biggest problem is online engagement.

News producers work in a world of massive cost, funding well-paid newsrooms and all the legacy supports from advertising to finance to circulation. That investment made a lot of sense when readers really engaged with their products. Consider that in the heyday, your average newspaper would command 270 minutes (4.5 hours) of attention per household per month. Consider that online, the average engagement time is five to 15 minutes per month.

So, if early tablet reading patterns persist, publishers could find themselves on the road to re-engagement. The possibility: short-form, headline-and-blurb desktop/laptop reading may have been the news industry’s nuclear winter, with a greener spring on the horizon.

Caveat: It’s still way early to know whether more engaged reading patterns will last. I believe they largely will, but that publishers will soon find themselves fighting for engaged minutes with whatever successful aggregators emerge from new crowds of Flipboard, Pulse, Zite, Trove, Ongo, and News.me, just to name a few. Ventures like Next Issue Media address may address destination buying, but not product aggregation in ways that consumers have shown they love. Aggregation won Round One of the web, as individual publishers lost. We may be seeing history repeating.

3. Reality: Google juice is wearing thin.

The tablet link: The tablet is driven more by direct traffic, by apps, and by direct browsing than by search; early publishers results show a healthy majority of tablet news visitors coming direct, unlike the online experience. Search isn’t over, but it’s being pushed aside as the beginning and the center of our online news activity. Publishers never found Google juice all that nourishing; it provided lots of calories, but too little muscle tone in new direct revenue created.

Caveat: Again, this is early behavior. While Google juice may stay thin, Facebook and Twitter juice are getting tastier, and will, in part, replace Google as important referrer of potential new customer traffic.

4. Reality: The only big growth is digital.

The tablet link: The tablet may be the path to getting print-like ad revenues.

News publishers have one story to tell, and that’s what we hear in quarterly reports and increasingly infrequent interviews: the growth in digital ad sales. The New York Times touts that 24 percent of its ad revenue is now digital, with McClatchy and Gannett just below 20 percent. Journal Register CEO John Paton talks about the digtital EBITDA his company will be able to throw off by 2014. At the same time, digital ad growth isn’t coming close to making up for print ad decline at most companies.

With current high ad rates, approaching print ones, high national advertiser and ad agency focus, tablets may be a great ad platform, unlike online or smartphone.

Caveat: Newspapers current earn more than $500 a year in Sunday revenue from print subscribers. Can tablets, if they replace print, ever come near that number?

5. Reality: Digital circulation revenue essential is essential to a new sustainable business model.

The tablet link: Consumers appear willing to pay for some kinds of tablet content. Imagine the paid proposition today without the tablet. Selling online/print? That’s a tough proposition. Print/smartphone? Well, maybe. The tablet gives publishers a much better value proposition to offer readers. All Access — including tablets — may prove to be a winning proposition.

Caveat: Early paid experiments aren’t producing much digital circulation. Why? In part, the tablet-wow products are in their infancy, and engagement remains too low. If too few readers bump into the pay wall, even fewer will pay up.

6. Reality: The News Anywhere Era is becoming real.

The tablet link: The tablet is a part of this new News Anywhere expectation. Getting news wherever we are has moved from something cool to something expected overnight. News Anywhere has offered a new playing field and a new value propostion that publishers can offer readers. In the era in which Netflix, HBO, and Comcast offer Entertainment Anywhere, news publishers have been presented a model — an All Access model — that readers can easily grasp.

Caveat: Readers grasp the model — and have high expectations. That means news publishers must more quickly satisfy those News Anywhere habits, properly formatting for each device and understanding how consumers are using news differently on their iPhones, their iPads and on their desktops. Most are simply not yet prepared to take advantage of this revolution.

Image by Bryan Wright used under a Creative Commons license.

April 22 2011

17:00

Mediatwits #4: Impressive, Creepy Apple; The iPhone Radio Reporter

neal augenstein larger.JPG

Welcome to the fourth episode of "The Mediatwits," the new revamped longer form weekly audio podcast from MediaShift. The co-hosts are MediaShift's Mark Glaser along with PaidContent founder Rafat Ali. This week's show is obsessed with all things Apple -- and iPhone. Apple had a blow-out earnings quarter, nearly doubling its profits and selling more iPhones than ever with the new Verizon iPhone. But the creepy part is the finding by scientists that your iPhone (and iPad) knows your location and has been storing that in a secret file since last June. (Update: Today the Wall Street Journal found that Google is also tracking Android phones.)

Our guest this week is Neal Augenstein, the first major-market radio reporter to give up his bulky equipment and use just an iPhone to do audio and video reports for WTOP-FM and wtop.com in Washington, DC. Plus, there are two new news aggregators and apps, Trove and News.me, that needed a quick take.

Check it out!

mediatwits4.mp3

Subscribe to the podcast here

Follow @TheMediatwits on Twitter here

Intro and outro music by 3 Feet Up; mid-podcast music by Autumn Eyes via Mevio's Music Alley.

Here are some highlighted topics from the show:

Apple's blowout quarter

3:30: Apple by the numbers

5:30: iPod going into the sunset?

7:00: Mark enjoys freedom from AT&T

iPhones tracking you

7:50: Background on consolidated.db file

9:15: Rafat says it will be shut down

10:40: WSJ series What They Know

12:10: Do people care?

Neal Augenstein interview

13:40: Neal details all the old gear he used to carry

16:10: The app Neal uses on his iPhone for audio editing

17:50: Audio is about 92% as good as before

20:10: Figuring out best practices as he goes along

23:40: RIP Flipcam

Trove and News.me

25:30: Mark's experience with News.me

27:40: News.me is a Twitter replacement or enhancement?

29:20: Flipboard gets $50 million in funding

More Reading

Apple clobbers estimates, iPad sales fall short at Fortune

AT&T Boosts Subscriber Rolls Even as Verizon Gains IPhone at Bloomberg

With iPhone, everybody wins: Verizon, AT&T and Apple at Computerworld

Got an iPhone or 3G iPad? Apple is recording your moves at O'Reilly Radar

Researcher: iPhone, iPad track users' whereabouts at CNET

iStalk: Apple's iPhones, iPads revealed to be tracking user data at NY Post

Apple, Google Collect User Data at WSJ

News.me, the iPad News Aggregator Blessed by Big Publishers, Gets Ready to Launch at AllThingsD

News.me

Trove

What They Know series by Wall Street Journal

Holy Crap, Flipboard Just Raised $50 Million At A $200 Million Valuation at Business Insider

Weekly Poll

Don't forget to vote in our weekly poll, this time about the iPhone tracking your movements:




What do you think about iPhones tracking your location?survey software

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

This is a summary. Visit our site for the full post ».

14:00

This Week in Review: The Flipboard dilemma, Trove and News.me arrive, and a paywall number for the NYT

Every Friday, Mark Coddington sums up the week’s top stories about the future of news.

Is Flipboard a competitor or collaborator?: Flipboard has quickly become one of the hottest news apps for the iPad, and it continued its streak last week when it announced it had raised $50 million in funding. Flipboard’s Mike McCue told All Things Digital’s Kara Swisher he’d be using the money to hire more staff and expand onto other devices, including the iPhone and Android platform. But he also talked to TechCrunch about using the money to fend off a rumored competitor in development at Google. (The Houston Chronicle’s Dwight Silverman told Google not to bother, because Zite already does the trick for him.)

All this prompted a fantastic analysis of Flipboard from French media consultant Frederic Filloux, who explained why Flipboard’s distinctive user-directed blend of news media sites, RSS feeds, and social media is so wonderful for users but so threatening to publishers. Filloux argued that every media company should be afraid of Flipboard because they’ve built a superior news-consumption product for users, and they’re doing it on the backs of publishers. But none of those publishers can complain about Flipboard, because any of them could have (and should have) invented it themselves.

GigaOM’s Mathew Ingram advised media companies to be willing to work with Flipboard for a similar “if you can’t beat ‘em, join ‘em” reason: Its app has their apps beat in terms of customizability and usability, so they’re better off trying to make money off of it than their own internal options. ReadWriteWeb’s Dan Rowinski wrote about the possibility that Flipboard could be a better alternative partner for publishers than Apple, and Marshall Kirkpatrick wondered why publishers are up in arms about Flipboard in the first place.

Traditional media’s personalized news move: One of the reasons that media companies might be less than willing to work with Flipboard is that some of them are building their own personalized news aggregation apps, two of which launched this week: The Washington Post Co.’s Trove and Betaworks’ News.me, developed with the New York Times. INFOdocket’s Gary Price has the best breakdown of what Trove does: It uses your Facebook account and in-app reading habits to give you personalized “channels” of news, determined by an algorithm and editors’ picks — a bit of the “Pandora for news” idea, as the Post’s Don Graham called it. (It’s free, so it’s got that going for it, which is nice.)

All Things Digital’s Peter Kafka suspected that Trove will be most useful on mobile media, as its web interface won’t be much different from many people’s current personalized home pages, and David Zax of Fast Company emphasized the social aspect of the service.

News.me is different from Trove in a number of ways: It costs 99 cents a week, and it’s based not on your reading history, but on what’s showing up in other people’s Twitter streams. (Not just what they’re tweeting, but what they’re reading — Betaworks’ John Borthwick called it reading “over other people’s shoulders.”) It also pays publishers based on the number of people who read their content through the app. That’s part of the reason it’s gotten the blessing of some media organizations that aren’t typically aggregator friendly, like the Associated Press. [Note: We're one of the publishers licensed in the app. —Ed.]

Since News.me is based so heavily on Twitter, it raises the obvious question of whether you’d be better off just getting your news for free from Twitter itself. That’s what Business Insider’s Ellis Hamburger wondered, and Gizmodo’s Adrian Covert isn’t a fan, though Martin Bryant of The Next Web said it could be helpful in stripping out the chatter of Twitter and adding an algorithmic aspect. GigaOM’s Mathew Ingram looked at both services and concluded that they signal a willingness by some traditional media outlets to adjust their longtime broadcasting role to the modern model of the “Daily Me.”

A good sign for the Times’ pay plan: The overall news from the New York Times Co.’s quarterly earnings report this week wasn’t good — net income is down 57 percent from a year ago — but there was one silver lining for online paid-content advocates: More than 100,000 people have begun paying for the Times’ website since it began charging for access last month. (That number doesn’t include those who got free subscriptions via Lincoln, but it does include those who are paying though cheaper introductory trials.)

As Advertising Age’s Nat Ives pointed out, there’s a lot that number doesn’t tell us about traffic and revenue (particularly, as paidContent’s Staci Kramer noted, how many people are paying full price for their subscriptions), but several folks, including Glynnis MacNicol of Business Insider, were surprised at how well the Times’ pay plan is doing. (Its goal for the first year was 300,000 subscribers.) Here at the Lab, Josh Benton looked back at the numbers for the Times’ TimesSelect paywall and concluded that an initial influx of subscribers doesn’t guarantee continued growth after launch.

Those numbers are particularly critical for the Times given the difficulty its company has had over the past several years — as Katie Feola of Adweek wrote, many analysts believe the pay plan is crucial for the Times’ financial viability. “But this means the paper’s future rests on an untested model that many experts believe can’t work in the oversaturated news market,” she wrote. “And the Times has to pray the ad market won’t decline faster than analysts predict.”

A few other paid-content tidbits: Nine of Slovakia’s largest news organizations put up a paywall together this week, and the pope is apparently pro-paywall, too. At the Guardian, Cory Doctorow mused about how companies can (and can’t) get people to pay for the content online in an age of piracy.

Google’s hammer falls on eHow: When Google applied its algorithm adjustment last month to crack down on content farms, Demand Media’s eHow actually came out better off (though others didn’t fare so well, like the New York Times Co.’s About.com, as we found out this week). Google made a second round of updates last week, and eHow got nailed this time, losing 66 percent of its Google juice, according to Sistrix.

Search Engine Land’s Matt McGee speculated that Google might have actually been surprised when eHow benefited the first time, and may have made this tweak in part as an effort to “correct” that. Demand Media, meanwhile, called Sistrix’s eHow numbers “significantly overstated,” though the company’s stock hit a new low on Monday. Mathew Ingram said investors have reason to worry, as Demand’s success seems to be at the mercy of Google’s every algorithm tweak.

A Pulitzer first: The Pulitzer Prizes were announced this week, and while the awards were spread pretty broadly among several news organizations, there were a couple of themes to note. As Felix Salmon and others pointed out, an abnormally large share of the awards went to business journalism, a trend the Columbia Journalism Review’s Dean Starkman opined on in a bit more detail.

The biggest prize from a future-of-news perspective may have gone to ProPublica, whose series on some of the machinations that worsened the financial crisis was the first Pulitzer winner to never appear in print. The Lab’s Justin Ellis noted that other winners are including significant multimedia components, perhaps signaling a shift in the emphasis of one of journalism’s most elite institutions. If you were wondering where WikiLeaks was in all this, well, the New York Times apparently didn’t submit its WikiLeaks-based coverage.

Reading roundup: No huge stories this week, but a few little things that are worth noting:

— Your weekly AOL/Huffington Post update: Jonathan Tasini came out swinging again regarding his lawsuit on behalf of unpaid HuffPo bloggers, Business Insider’s Glynnis MacNicol responded in kind, Eric Snider told the story of getting axed from AOL’s now-defunct Cinematical blog, and HuffPo unveiled features allowing readers to follow topics and writers.

— Missouri j-school students are chafing against requirements that they buy an iPad (they previously had to buy an iPod touch, and they called that plan a bust). Meanwhile, Ben LaMothe of 10,000 Words had three ideas of social media skills that j-schools should teach.

— A weird little fake-URL spoof turned into an interesting discussion about the possibility of libel through fake URLs, in thoughtful posts by both the Lab’s Andrew Phelps and TechCrunch’s Paul Carr.

— Two interesting data points on news innovation: A group led by Daniel Bachhuber put together some fascinating figures about and perspectives from Knight News Challenge grant recipients. And journalism researchers Seth Lewis and Tanja Aitamurto wrote at the Lab about news organizations using open API as a sort of external R&D department.

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl