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July 02 2013

01:18

TubeMogul Enjoys International Growth as Automated Advertising Expands

TubeMogul, the video advertising technology platform that provides solutions to agencies and brands who buy media through electronic exchanges, is seeing nearly half its growth overseas with accelerated activity in Asia, says Brett Wilson, CEO of the Emeryville, California-based company, in this interview with Beet.TV

We sat down with him recently to talk about growth at the company which now employs 200, its recent financing, the competitive landscape and trends in the video ad marketplace.

More on TubeMogul in this story in AdExchanger by David Kaplan.

Chicago, July 10 with TubeMogul at VivaKi

Beet.TV is producing a leadership summit about programmatic video advertising at the global headquarters of VivaKi.  The event is sponsored by TubeMogul.  We are not streaming the event live, but will produce several video session highlights and interviews.   Moderating the sessions will be Ashley Swartz, CEO of the New York digital media consultancy Furious Minds.  These are our panelists:

  • Kurt Unkel, President of Products & Solutions, VivaKi
  • Jeremy Straight, VP, Business Development, SpotXchange
  • Chris Paul, General Manager, Audience on Demand,  VivaKi
  • Brett Wilson, CEO, TubeMogul
  • Gian Fulgoni, Chairman  Founder, comScore
  •  Khurrum Malik, CMO, eXelate

 

 

June 14 2013

00:17

TubeMogul Intros Video Viewability Standards for Digital Video Ads

The notion of “video viewability” is quickly becoming an important standard in the online video advertising business. That’s why a group of digital video companies recently introduced a solution called Open VV, for Open Video View, that works with in-stream video ads and determines how much of a video ad is in view and for how long. We caught up with TubeMogul’s CEO Brett Wilson for an update on how Open Video View works. TubeMogul created the source code used for the Open video View.
Video viewability is based on this idea that video CPMs are high and you deserve to know what you’re buying as an advertiser,” Wilson explains in this video interview with Beet.TV. “The viewability movement will help publishers understand how many pixels are in view at one time.” The standard is essentially a piece of code that is integrated into the video ad server. Wilson said video viewability can help a publisher understand the context the ad is played in, so they can consider that metric along with completion rates and other brand metrics. “Buyers are often willing to pay more for the best sites.”
Anyone can copy, edit or use the code.

May 30 2013

01:16

TubeMogul Raises $10 Million Round to Expand in Asia

TubeMogul, the Emeryville, California video ad technology company, has raised $10 million additional C round of funding, lead by Singapore-based  SingTel Innov8, the corporate venture capital arm of the SingTel Group, the company announced today.

Earlier this year we interviewed TubeMogul CEO and founder Brett Wilson about the company and its opportunities for growth around the emerging real-time bidding marketplace for video advertising.    We are republishing that interview today.

 

June 05 2011

13:00

TubeMogul delivers 5 billion daily video ad auctions

Beet.TV :: TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform (DSP) for advertisers to buy online video inventory in real time. David Burch, says that the new platform is the "first DSP for online video advertising" and it has quickly taken off. The platform now offers publishers the opporutunity to bid of 5 billion ad auctions daily.

Beep.TV: spoke with David Burch last month at the Brightcove global customer summit. Coverage of the Brightcove conference was part of Beep.TV's sponorship agreement.

Continue to read Andy Plesser, www.beet.tv

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