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October 04 2010

22:35

Bringing the past into the present…

The problem with getting old is stuff – waayyyy too much stuff. Bookshelves full of tapes…boxes full of tapes and film (yeah, believe it). A case or two of LPs. Audio tapes.

So now I’m organizing said stuff. But first, have to do the tech bit and build an easy way to convert it all to digital. I’m talking BetaMax, VHS, VHS-C, pro Beta, DVC-Pro, 3/4 inch plus the film (8mm, 16mm) and audio (cassettes) and LP (vinyl records). Fortunately I’ve misplaced the 2″ reel to reel or I’d have a real problem.

Picked up a 19inch rolling rack off ebay from a retired and retiring producer. Got the shelving, a monitor and router…DAC coming in the mail soon. And today the diagram…the master plan for how to hook it all up. See above.

Why all go to all the trouble? For years whenever I wanted to dub something I’d have to drag out the playback system, wire it up, hook it up and do the dub. Then (of course) whatever I wanted to do next was a different format.

Some of you youngsters may be laughing behind your hands…but beware. In YOUR lifetime, things are gonna change. Since 2000 we’ve gone from CD to thumb drives to SD cards and DVDs and mini-dv tape and hard drive cameras…and it hasn’t slowed down yet. Always have a plan…if you want to save your stuff.


January 07 2010

15:53

GOOD NEWS FOR MEDIA COMPANIES: THE APPLE TABLET NEEDS CONTENT, CONTENT, CONTENT

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Do you remember the story of JVC’s VHS versus Sony’s BETAMAX?

Yes, Sony’s format was better with more reproduction quality, but…

JVC’s  had more movies available and at the end of the day, content prevailed over technology.

Well, now you can understand why Brian Marshall says that “for Apple, content is the focus of the tablet.”

Look at the Google Phone, the Super Phone, the “iPhone Killer”…

The Nexus One could be better as a product (it’s not) but the iPhone has these 100.000 applications, so the game is over.

The same is going to happen with the new upcoming tablets.

The key for the success of the Apple one  will be not the hardware but the software.

And just channeling these 100.000 applications to the new tablet will be enough to win the war.

The Apple tablet will have, I am sure, brilliant hardware.

Superb design.

Great usability.

Magnificent navigation tools…

But, again, it’s the software, stupid!

It’s the wine, not the bottle.

Or as the British used to say when the first computers were presented as “the” solution to have better education in the scholols:

“Garbage IN, Garbage Out”

So, good news for media companies and other content-driven providers.

The Apple tablet loves your content.

Apple wants your content.

Apple needs your content.

Music content made the difference for the iTunes and iPod.

So Multimedia content will make the difference for the Apple iTablet.

Are you ready?

Well, if your newspaper still dosen’t have an iPhone application, I don’t believe you.

You are NOT ready.

And shame to you and to your IT people!

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Don't be the product, buy the product!

Schweinderl