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May 31 2011

11:05

Canada - PostMedia Network's paywall experiments: the problem of selling news

Huffington Post :: Canadians living in the bustling metropolis of Montreal and the picturesque city of Victoria are getting a taste of what some media executives hope may be the future -- paying for the news online. The Gazette in Montreal and the Victoria Times-Colonist on Vancouver Island have become the latest testbeds to see if people will pony up to get their local news on the web.

[Alfred Hermida:] Print organisations were never in the business of selling news. They were selling something that people are willing to pay for -- service and convenience.

Continue to read Alfred Hermida, www.huffingtonpost.ca

Don't be the product, buy the product!

Schweinderl