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November 06 2009

12:00

Madison Avenue's Frustration with Online Video: Quality is "Complete Crap," top WPP Exec

Despite the commanding position of YouTube, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives.

Rob Norman, CEO of WPP's giant GroupM Interaction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, he says the current environment is "complete crap."  (His comments come at the end of this clip.)

GroupM says it is the world's largest media buying company, with billings of $60 billion.

Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations.

YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies.

This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of msnbc.com. 

Moderating this section is Michael Learmonth, reporter for Advertising Age.  Michael recently reported how consumer package goods are using online video advertising in a big way.

Andy Plesser, Executive Producer

Don't be the product, buy the product!

Schweinderl