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April 03 2013

01:28

Programmatic Buying is the “Biggest Push” at WPP, Christina Beaumier

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV

Beaumier explains how data around consumer behavior is driving effective media buying in real-time – and how this is becoming an essential element in the growth of digital video.

We spoke with her in February at the Beet.TV executive retreat in Vieques.

 

 

 

 

September 17 2010

10:16

The Wall Blog: WPP working on paid content technology

Two subsidiaries of communications group WPP are working on a new paid content project, scheduled for launch early next year. Reports the Wall:

The idea behind the Content Project is that users pay a fixed fee each month, giving them an electronic wallet, to access a pool of content. The fee is then shared out between the media owners rather than paying one fee to a single company.

Full story on the Wall Blog at this link…Similar Posts:



July 29 2010

10:40

World Press Photo 2010 tour comes to Edinburgh and London

Winning images from the World Press Photo 2010 contest will be exhibited at the Scottish Parliament in Edinburgh from 3 August until 28 August.

The WPP 10 exhibition is touring the the world and will return to the UK for an exhibition at the Royal Festival Hall, London from 12 November until 9 December.

In 2009, Anthony Suau took the top prize in the photography contest for his image of home evictions in Cleveland, Ohio.

See a full list of exhibition dates and locations at this linkSimilar Posts:



March 18 2010

10:09

FT.com: WPP develops technology to police web ad placements

GroupM Interaction, the media agency of WPP, is hoping to overcome the problem of misplaced ads online with a new monitoring technology. Advertising networks which place aggregate banned adverts for clients across a range of sites may create clashes between the ad and editorial content placed elsewhere on the site – an oil company’s ad next to a news story on climate change, for example, the FT reports.

GroupM Interaction (…) is hoping to prevent such incidents by using “ad verification” technology, which reports back on which sites client messages are being shown, and in some cases even prevents them from appearing if the site is considered unsuitable.

Full story at this link…

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