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December 06 2011

21:28

GroupM lowers global ad forecast but still spendings will rise +6.4pc

The good news: GroupM (still) believes that advertising spendings worldwide will continue to rise. The only question is: who will get the money? Media? Facebook & Co?

ClickZ :: Spending on advertising worldwide will rise 6.4 percent in 2012 to $522 billion, according to an annual forecast by GroupM. The prediction is a slight downward revision from a forecast that GroupM made this summer. In July, the WPP media group predicted a 6.8 percent global bump in 2012. Digital media should provide 43 percent of the global growth in 2012, according to the report, despite increasing by the same percentage in 2012 as it will in 2011.

Continue to read Douglas Quenqua, www.clickz.com

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