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April 29 2011

01:48

Knight-Mozilla for Innovative Video Makers

By Popperipopp (Own work) [Public domain

Calling all video makers & hackers, remix masters and mashup gurus: the Knight-Mozilla News Partnership (aka “MoJo”) wants you to enter our Unlocking Video challenge.  We believe that you can help us figure out how new web video tools can transform news storytelling. Unlocking Video closes for entries in 1 week (May 6), so head on over to our challenge site to enter today.   Read on if you’d like to learn a little more before taking the plunge.

I talked with Brett Gaylor of Rip: A Remix Manifesto and Popcorn.js fame today about recruiting a wide range of creative video makers in the challenge.  Here are some key points for people in that community to consider:

  • You don’t have be an expert in journalism per se to enter the challenge. In fact, we believe that bringing together an interdisciplinary community will make the MoJo partnership a successful hub of innovation for journalism.
  • We’re looking for ideas AND people. You have great ideas for innovating in documentary or cinematic video formats online, but maybe you haven’t considered applications for journalism.  That’s OK.  Participating in the innovation challenge is just the first step – like raising your hand – so we can get to know who you are.  Think a bit about how what you’ve learned outside of journalism might help news users engage with stories and enter the challenge.  We’ll work with you from there through our Learning Lab, Hackfests, and Fellowships to develop your ideas with the support of our growing community.
  • We’ve got to do a better job reaching out to the wild and wonderful world of web video makers. That means talking to the Web Made Movies community, and reaching out to organizations like National Film Board of Canada and the Tribeca Film Institute, and networks like Shooting People.  We can’t do it alone, so please share this post with your networks.

If you’re new to MoJo, here are some resources to get you up to speed fast:

Now that you’re read the basics, head over and enter the Unblocking Video challenge before we close it on May 6, and share this post with your web video-loving friends.

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