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June 18 2013

17:21

Microsoft Touts ’100 Percent Always-On’ Xbox One To Advertisers

Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience.

“The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision makers on purchases in most households around the world,” Microsoft’s advertising and online corporate VP Frank Holland said.

Holland spoke with Beet.TV during Cannes Lions, where Microsoft is announcing its new Windows 8 Ad Pano format.

Xbox’s upcoming Xbox One successor has drawn a degree of consumer scepticism following its recent reveal, but Holland said one of the biggest criticisms would be a benefit: ”The box is 100 percent of the time connected to the internet , so it will be able to take advantage of all the richness there.”

August 22 2012

10:58

NBC News Doubles Down its Game on XBox Live

Xbox Live has been an increasinly popular platform for video news consumption and NBCNews.com has substantially increased the number of apps and content it is surfacing on the Microsoft gaming platform, TechCrunch reports.

In June we published this segment with Stokes Young, Executive Producer at MSNBC.com (now NBCNews.com) who said that consumers of content on the Xbox were "voracious" -- watching considerably more videos per session than other platforms.

 

Tags: Xbox

February 03 2010

20:07

Three Key Video Trends to Watch This Year, According to Online Video Analyst Will Richmond

Keep an eye on how the growth in online video will shift this year into the mobile world via smartphones like Google's Android and Apple's iPhone, said Will Richmond, the publisher of daily news site VideoNuze.

Will and I host the podcast The VideoNuze Report each week, and I sat down with him at the recent NATPE conference in Las Vegas to get his take on key trends in 2010 in online video.

Other trends to watch this year include TV Everywhere rollouts and the consumer adoption of convergence devices such as Roku, Boxee and Xbox, he said. Richmond also gives his take on the challenges Hulu faces giving the rollouts of TV Everywhere and the Comcast acquisition of Hulu parent NBC Universal

Daisy Whitney, Senior Producer

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