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March 18 2010

01:54

Internet ad spending increased in 2009

Internet display advertising expenditures increased 7.3 percent in 2009, aided by sharply higher spending from the telecom, factory auto and travel categories, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008


January 08 2010

02:00

Using Google Wave to engage a news audience

“Many people are still trying to figure out what to do with Google Wave technology. Not the folks at the Chicago Tribune’s RedEye. Every weekday at 10:30am CST, the RedEye blog dedicates 30 minutes to a live public Wave on trendy news topics.” Hilary Fosdal, who is the Interactive Content Manager for Barrington Broadcasting in Hoffman Estates, Illinois.

January 07 2010

11:49

AP names manager of Social Networks and News Engagement

Lauren McCullough, who has led The Associated Press’ efforts to engage social networks, has been named manager of Social Networks and News Engagement at the new AP Nerve Center. McCullough will head the Social Network Center, one of four components of the new headquarters center in New York. She will direct the work of editors there and around the company in pursuing journalistic material from social networks, promoting AP’s presence and content on social networks, and providing feedback to news managers on topics of high interest on social networks.

January 06 2010

19:29

USAToday.com launches new home page, ad formats

USAToday.com has launched a new homepage design, with an improved navigation and more emphasis on visuals. The site has also launched new ad formats. Here is a video walk-through…

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