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December 03 2009

23:14

LiveRail Manages Multiple Video Ad Sources for PBS & Other Publishers

LiveRail is helping publishers manage an increasing variety source of video advertising. Last month, we spoke the company's Chief Operating Officer Michael Molesky about the company's work with publishers and networks.

The company released a new version of its platform in November, he said.

The San Francisco-based video ad technology firm has developed a unified set of tools for publishers to manage their in-house and third-party ad serving from one place, Molesky explained.

The tools also integrate with existing platform providers, such as Brightcove. "We see ourselves as a great partner with the key people in the ecosystem," he said. "

LiveRail caters to publishers, advertisers, and networks, with a suite of tools for each of those constituents. Clients usually want a combination of direct sales to sell their own ads or partnerships with ad networks, and LiveRail can handle both.

Customers include PBS, which uses LiveRail to manage sponsorship rights across its affiliate stations. "We make sure the correct messaging is linked to the correct content and any of the revenue rights associated with that are properly accounted for," Molesky said.

Ad networks, including three in the top 20, also use LiveRail to mange their campaigns across publishers.

Daisy Whitney, Senior Producer

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