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June 24 2013

00:11

GroupM’s Norman: Advertisers Must Embrace the “Stream” With Quick Content

CANNES — Advertising group GroupM’s chief digital officer thinks the top challenge for marketers is to insert themselves in new platforms like Twitter and Facebook that are all about chronologically-ordered, stream-based real-time media consumption.

“Every time the distribution channels change – and the stream is a new distribution channel -  typically the manufacturing problem changes as well,” Rob Norman told Beet.TV during this fascinating discussion at the Cannes Lions advertiser conflab

“If the … six-second commercial in Vine is going to be the short-form video … the manufacturing side of the business has to think very carefully about what does creativity look like in a light-touch way, as opposed to the heavier touch of the 60- or 30-second ad.

“There is this absolute tsunami of content about simple arresting quick-to-consume, quick-to-understand visual imagery that is running all over people’s Facebook page posts…

“If you set the bar of ‘What am I going to do that engages people in a second and persuade them to made them an engagement-related reaction to it?’, that’s a terrific creative challenge.”

We interviewed Norman on Friday at the Cannes Lions festival.

June 14 2011

19:11

New York Times competitor Greater New York wins advertisers but also readers?

AdAge :: Over a year after Rupert Murdoch's Wall Street Journal introduced Greater New York to better compete for New York Times advertisers and readers, the section is winning with advertisers but not necessarily with readers.

[Andrew McMurray, VP of Zachys, a longtime Times advertiser] You'd think that, having been here as long as we had and having been in The New York Times for so long, we'd have been pretty well-known. The amount of new clients we've acquired has been a pleasant surprise.

Greater New York's effect on readers, however, is far less clear.

Continue to read Nat Ives, adage.com

June 11 2011

05:02

68pc of smartphone and tablet owners use them while watching TV

ClickZ :: Agencies and advertisers are becoming increasingly intrigued by the relationship between users' consumption of TV content, and their use of mobile connected devices. According to new research by The Nielsen Company, that link is a strong one, and over 68 percent of tablet and smartphone owners report using them in front of their televisions.

Continue to read Jack Marshall, www.clickz.com

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