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July 26 2011

20:49

How badges help news websites build community, make money

Poynter :: The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. Mashable awards badges to users who share content and subscribe to news topics. Just recently, Google News added a simple badge system to track the subjects a user reads frequently. Badges can serve many purposes, but the biggest is to help a news organization define and grow its relationship with each reader.

How they work - continue to read Jeff Sonderman, www.poynter.org

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