Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

October 23 2010

00:12

4 Minute Roundup: Hard News Pays More than Celeb Stories?

news21 small.jpg

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

In this week's 4MR podcast I look at new research from Perfect Market that shows news sites earning more "revenues per thousand page views" (RPM) for serious stories about immigration and Social Security than stories about Lindsay Lohan. Is this finally proof that hard-hitting journalism will pay off online? I talked with Perfect Market exec Sheigh Crabtree to learn more about the study and how Perfect Market helps publishers get more value out of their archives.

Check it out:

4mrbareaudio102210.mp3

>>> Subscribe to 4MR <<<

>>> Subscribe to 4MR via iTunes <<<

Listen to my entire interview with Sheigh Crabtree:

crabtree full.mp3

Background music is "What the World Needs" by the The Ukelele Hipster Kings via PodSafe Music Network.

Here's the findings on RPM from Perfect Market:

perfect-market vault index.gif

Here are some links to related sites and stories mentioned in the podcast:

Traffic Bait Doesn't Bring Ad Clicks at NY Times

The 10 Most Valuable News Topics Of Summer 2010 at Business Insider

Hard news brings in more revenue than celebrity news, according to Perfect Market at Editors Weblog

Quality journalism translates into higher CPMs at Marketing Vox

Hard News Pays Better Than Fluff -- or Does It? at GigaOm

Celebs Are Loud, But Hard News Pays at CJR

Perfect Market's Vault Index Summer 2010 at the Perfect Market blog

Also, be sure to vote in our poll about how you would describe the iPad:




How would you describe the iPad?online survey

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

news21 small.jpg

4MR is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com.

This is a summary. Visit our site for the full post ».

September 27 2010

23:45

Adrian Grenier Turns Camera on Paparazzi in HBO Documentary

teenpap image.jpg

"I'm going to meet Adrian Grenier from 'Entourage' and see his new documentary," I told a friend recently. That friend is a female who's married but also a fan of "Entourage."

"Can you tell him I think he's cute?" she said.

I think he gets the message. Grenier plays Vincent Chase, the good-looking idiot savant in "Entourage" who makes the money while his crew does all the dirty work. But Grenier in real life is someone who can take that parody of celebrity culture even further. In his new documentary, Teenage Paparazzo (premiering tonight on HBO), Grenier is the director, on-screen star, and master manipulator. The story is ostensibly about a 14-year-old paparazzo named Austin Visschedyk, who lives in Hollywood and has parents that don't mind him going out till 3 am and stalking celebrities to get photos of them.

But very quickly, you realize the film is more about Grenier and his own interactions with paparazzi, and his musings on privacy in the digital age. Grenier purchases a high-end camera for himself, and with Austin's help, joins the pack to try to get photos of celebs. He becomes a catalyst of sorts for Austin, helping him become a celebrity with his own reality show on E! Though Grenier interviews media experts like Henry Jenkins (at a Boston Red Sox game where an "Entourage" fan rudely interrupts), the documentary prompts more questions than it answers.

Why is Grenier on-screen so much, interacting with the main characters and ratcheting up the drama? Isn't he having a long-term effect on a young man's future? Is that good? But more than that, Grenier leaves it all in the documentary, his own musings and even his own questions about what he is doing, and whether it is for good or ill. At one point, he stages an elaborate "date" with Paris Hilton just to get tongues wagging -- as well as good photos for his pal, Austin. And more than that, he shows the protagonists the film so far to see how ashamed they are of their actions.

While Grenier weaves the story well with the expert analysis, including interviews with stars such as Hilton, Whoopie Goldberg and Alec Baldwin, he misses an opportunity to get at the power behind the paparazzi. When he finally goes to the photo editors at the tabloid magazine, OK, he never asks them what their responsibility is when it comes to privacy and stalking. And while he shows Austin obsessively posting and editing photos on his computer, and mentions the phenomenon of sites such as TMZ, he never talks to bloggers beyond Perez Hilton.

Though it feels like Grenier is in every frame of the documentary (behind or in front of the camera), we still don't know who he is, how he differs from the cipher of Vinnie Chase. After I saw the preview showing of the documentary, I asked Grenier why I still didn't know who he was and what his emotional response was to the action in the documentary.

"That's what my girlfriend said, too," he responded. "I've always had a very objective personality, not putting my opinion up front. My last documentary 'Shot in the Dark' is very personal, about my search for my father."

Twitter Interview

I had a chance today to do a live interview of Grenier on Twitter, and asked him the question again: What makes him different than Vincent Chase?

"The difference between me and Vince is that I see irony in everything and he is more earnest," he wrote back.

So maybe this is all about irony, and Grenier definitely leverages more irony in his social media promotions for the documentary, including the ridiculous S'leb Suit infomercial (starring celebrities, of course). Below is my Twitter interview with Grenier, edited via Keepstream.

What do you think about the notion of privacy in the digital age, and rise of sites such as TMZ? If you saw the "Teenage Paparazzo" documentary, what did you think? Share your thoughts in the comments below.

Mark Glaser is executive editor of MediaShift and Idea Lab. He also writes the bi-weekly OPA Intelligence Report email newsletter for the Online Publishers Association. He lives in San Francisco with his son Julian. You can follow him on Twitter @mediatwit.

This is a summary. Visit our site for the full post ».

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl