- monthly subscription or
- one time payment
- cancelable any time
"Tell the chef, the beer is on me."
In Calcutta, a three-month old print daily aimed at youth has already become the third most widely circulated newspaper in the city. Ebela, a Bengali language publication, had an expensive and heavily-marketed launch, complete with branded candies. The paper’s owners, the ABP Group, say ad revenues are steadily increasing.
The positioning line of Ebela is “Ami Amar Mato” (“I am what I want to be”). This mirrors the psyche of India’s new generation, which is bold, colourful, positive, young–at-heart, free-spirited, forward-looking, and brimming with energy.
"Tell the chef, the beer is on me."
"Basically the price of a night on the town!"
"I'd love to help kickstart continued development! And 0 EUR/month really does make fiscal sense too... maybe I'll even get a shirt?" (there will be limited edition shirts for two and other goodies for each supporter as soon as we sold the 200)