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February 02 2010
Twitter to Release Media Developer's Platform, Introduce Measurement Tools This Year
Having struck media partnerships with MTV, Current, and the recent Hope for Haiti Telethon, among others, Twitter has a full plate this year, according to my interview with the company's executive Chloe Sladden.
She's the director of media partnerships at Twitter and I was fortunate to interview her in a one-on-one NATPE panel last week in Las Vegas. We spoke afterward for the New Media Minute about two key areas Twitter is focused on this year -- developing a set of best practices for media companies and improving measurement analytics for Twitter. A longer interview with Sladden will follow later this week exclusively here on Beet.TV.
Daisy Whitney
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP