Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

July 11 2011

08:53

ePresse France: why build a digital newsstand with Apple's rollout to come before year-end?

Monday Note :: Six months of hard work for a very a three persons operation: a CTO, a marketing person, and a manager, and still a long way to go. ePresse brought up eight titles: five dailies (Le Figaro, Le Parisien and its national edition, Libération, the sports daily l’Equipe and the business paper Les Echos), and three newsweeklies (L’Express, Le Point, Le Nouvel Observateur). This is only the rocket’s first stage: an iPad/iPhone app allowing per-copy purchases within the App Store; more to come this Fall.

YouTube: ePresse.fr - how it works, how it looks like:

But why build a digital newsstand? After all, there is no shortage of places for buying online editions: Zinio, deployed globally; Relay.com and LeKiosque.fr in France. And, of course, Apple, which will roll-out its own Newsstand before year-end.

Continue to read Frédéric Filloux, ww.mondaynote.com

Don't be the product, buy the product!

Schweinderl