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July 06 2011

20:00

Another perk for NYT subscribers: “Share your access”

Are you a New York Times subscriber? Are you related to one? If so, today’s your lucky day: The Times, in an email just sent out to print subscribers, is announcing that subscribers will now be able to share their digital access with a family member of their choosing. Think of it as the Frank Rich Discount, bring-a-plus-one edition. (The Times is also offering the deal to digital-only types who subscribe to the most expensive, $35-every-four-weeks package.)

It’s an interesting move. For one thing, it’s another way for the Times to differentiate its price points, which for digital-only are currently $15 for web and smartphone app, $20 for web and tablet app, or $35 for web, smartphone, and tablet. That $35 top-tier item has always seemed a little high next to its peers, and bringing this sharing mechanism only to those subscribers could give another reason for some to pony up.

But, more interestingly, the move shifts the calculus of the NYT’s porous paywall, for which the locus of subscription has been a single person. In print, a family was able to share the paper among husband and wife, son and daughter — maybe even with a neighbor. Digital subscriptions, with their logic of one-subscription-per-person, reframed that community ethos: When the paper rolled out its pay meter, its core consumer became the individual, not the group.

So while today’s share-a-subscription move may be a way, of course, for the Times to collect more email addresses and other user data, and to build its user base, and to encourage Times subscribers to sync up their print and their digital accounts…it’s a move that also seems aimed at recapturing some of the communal aspects of paper subscription and consumption — just on a digital plane. (I’m sure the Times would love nothing more than to spark a few intra-family squabbles over who gets to share Mom’s digital access.)

And its language announcing the new policy bears that out. As of today, the Times stresses, digital subscribers can share digital access with a family member — not a friend, not a coworker, not an acquaintance, but an actual relative. “Now you can share your All Digital Access with a family member at no additional charge,” the email says. Click on the link included in the email, and you’re sent to a “Share All Digital Access” page that, though fairly sparse, repeats the term “family member” three times.

And in the Shared Access FAQ, the “family member” count jumps to seven.

Which is curious, since the invite page uses a text field that could be filled in with the name and email address of anyone, family or no. (Dear Colin Firth: You don’t know me, and we’re not related. But I’ve got a New York Times Digital Access invite with your name on it…)

And leaving aside the pesky philosophical questions (what is family, really?), what the move also means is that people who are already NYT subscribers, as of today, have been granted one of the more powerful perks of the early adopters: invitations to a fairly exclusive party. (You didn’t have to be on Twitter the day Google+ rolled out to appreciate the sway of the phrase “I’ve got invites.”) Which is a nice thing for the paper’s existing subscribers — and a nice incentive for more people to join their ranks.

December 01 2010

05:22

Sometimes a pet is more than an animal…

…he came into our family in 1995…a scraggly kitten who had been dumped with his mother on a country street. We were in the process of moving into our new home…and wouldn’t you know it, with three daughters, any wandering animal was a target for love and cuddling. So, although we swore we’d never fall victim to being softhearted, we agreed to take in Mama Cat (aka Fluffy) and her only surviving kitten, soon christened Gandolf the Grey. Gandolf survived a direct hit by a car, learning to live a full life on three legs and a lot of gumption. He was a champion mouser, and furball purrball machine who loved sneaking under the covers to cuddle, and was the personal pet of our middle daughter. Stubborn to the end, he insisted on spending his last day in the great outdoors, soaking in the fresh air, laying in the pasture, and generally being a pain in the butt. Doing it his way. I only hope I get the freedom to chose my way out, as he did. On his terms. RIP ole buddy.


November 09 2009

14:46

A New Way to Report Your SAT Scores

The College Board Introduces Score Choice
Tags: Family
14:46

A New Way to Report Your SAT Scores

The College Board Introduces Score Choice
Tags: Family
14:46

A New Way to Report Your SAT Scores

The College Board Introduces Score Choice
Tags: Family
02:57

Prevention and Understanding the H1N1 Virus

Prevention and Understanding the Swine Flu aka H1N1 virus
Tags: Family
02:57

Prevention and Understanding the H1N1 Virus

Prevention and Understanding the Swine Flu aka H1N1 virus
Tags: Family
02:57

Prevention and Understanding the H1N1 Virus

Prevention and Understanding the Swine Flu aka H1N1 virus
Tags: Family

November 08 2009

13:13

Settlement Agreements Are Safe Havens?

Are settlement agreements the new save haven for bad medical equipment?
Tags: Family
13:13

Settlement Agreements Are Safe Havens?

Are settlement agreements the new save haven for bad medical equipment?
Tags: Family
13:13

Settlement Agreements Are Safe Havens?

Are settlement agreements the new save haven for bad medical equipment?
Tags: Family
13:13

Settlement agreements are safe havens?

Are settlement agreements the new save haven for bad medical equipment?
Tags: Family
13:13

Settlement agreements are safe havens?

Are settlement agreements the new save haven for bad medical equipment?
Tags: Family

November 07 2009

01:04

Cold & Flu Survival Toolkit - Remedies From My Home To Yours

All the tips and tools we use in our home to survive cold & flu season. Some you've tried and some will likely be new. See what works for you.
Tags: Family
01:04

Cold & Flu Survival Toolkit - Remedies From My Home To Yours

All the tips and tools we use in our home to survive cold & flu season. Some you've tried and some will likely be new. See what works for you.
Tags: Family
01:04

Cold & Flu Survival Toolkit - Remedies From My Home To Yours

All the tips and tools we use in our home to survive cold & flu season. Some you've tried and some will likely be new. See what works for you.
Tags: Family

November 06 2009

15:22

Which alternative therapy?

When faced with a choice of alternative healing therapies, how does one decide which therapy to take?
Tags: Family
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