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January 10 2012

17:07

July 07 2011

20:22

Domino effect? - News Corp. had to axe News of the World to save BSkyB Deal

AdAge :: This Sunday's edition of the 168-year-old News of the World, Britain's best-selling newspaper, selling around 2.6 million copies per week, will be the last, with all revenues from the sale going to "good causes," News Corp. said. AdAge believes, that it is not only about closing "just one newspaper: News Corp.'s brand of journalism may be rotten to the core." Major advertisers announced over the past two days that they would not take space in the newspaper. Ford, the first to declare its hand, was quickly followed by a succession of big-name marketers including Procter & Gamble, Renault, Reckitt Benckiser, Coca-Cola and Virgin.

Is a negative spillover to other News Corp. businesses possible? What if major advertisers start to question ad spendings for other News Corps. outlets as well? - Emma Hall, AdAge: Perhaps most important to News Corp., however, the scandal had threatened to derail its planned acquisition of the rest of British Sky Broadcasting Group (it owns 39% of the service). News Corp. is often criticized by investors for investing in newspapers, but the company's decision today clearly signaled that in a conflict between newspapers and satellite TV, it will choose satellite.

Continue to read Emma Hall, adage.com

April 14 2010

15:09

TABLETS VERSUS PRINTING PRESSES

etched-and-painted-wine-bottles

Roy Greensland writes a good headline:

Would Murdoch have spent £650m on a print plant if the iPad had been around?

Well, his response will be YES.

But as Burda or Rusbidger, I am sure that they know that these are tha last huge printing presses that the buy.

Printing is not our business.

Vertical integration is not the right strategy.

Universities need buildings but they don’t own construction companies.

And the cars of Ford needed tires and many years ago owned big rubber plantations in Brazil.

fordlandia_carjungle

Yes, the 10,000 km² of land of Fordlandia!

So are the new mobile digital tablets going to be the next BIG IDEA?

Yes.

But no media company needs to become an Apple, Microsoft, Samsung or Nokia…

We are not in the bottling business.

We are in the wine business.

Content matters.

Platforms, no.

Newsprint will survive.

Printing presses will survive…

But journalism will not need them like in the past.

More cheap, green and efficient digital platforms will be available in less than three years.

So cheap that media publishers will be more than happy to give these devices free to their subscribers.

When you see than in less than 10 days the photo application of The Guardian has generated 50,000 downloads, you know that the iPad and the digital tablet are here to stay.

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