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December 14 2009

17:26

Lessons Learned From Launch of CityCircles Beta Site

In the journey to launch our CityCircles beta site, we encountered many bumps in the road that turned out to be valuable lessons, and important opportunities. Below is some of what we've learned.

And for those not familiar with our project, here's a description of what we're building:

CityCircles is a collaborative platform where users and journalists work together to create and share information around each light-rail stop in the Phoenix metro area. That includes news, events, promotions, classifieds and social networking. There's even a community improvement tool that helps our users create, join and accomplish projects that make the city a better place for everyone. Think of us as the context that makes your urban experience more meaningful, your digital sidekick in the city.

Listen More Than You Talk

In order to start building awareness and spread the word about CityCircles, we hosted a few "community preview" events in Phoenix, Tempe, and Mesa. Needless to say, we were humbled by the turnout at these events. These events gave us the chance to discuss our project with people and potential users in a more intimate setting. We gathered meaningful feedback that helped us prioritize and develop the features and functions we would soon roll out on the site.

It was very interesting to observe how different target groups got excited about different features and functions. For example, Arizona State University students were most interested in the events and promotions going on around each light rail stop. Citizens living around the rail were very intrigued by our "Fix It" function, which allows users to post community improvement projects and organize groups around those projects.

We also began to realize how crucial it is to develop a mobile version of CityCircles. We are now focusing our efforts on making that happen. A smartphone app is definitely in our plans as well. However, we're not as concerned with that right now because our market research showed that nearly 80 percent of our target audience does not yet have a smartphone!

Learn From the Competition

When we first started out, over a year ago, we didn't notice anyone else doing what we were setting out to do: deliver geographically-based information and build communities around that information.

Now it seems that competitors and substitutes are popping up everywhere. From FourSquare, to the smartphone app Where and CityVantage, we started to get intimidated! However, we are doing things differently from what's currently out there. We need to focus on what makes us different -- such as our team -- and continue to foster the relationships we've been building with our constituents. We also need to learn from what these sites are doing right and follow their example.

Ours is still very much a work in progress, and we are constantly learning -- that's the exciting thing about starting a new venture! We welcome any advice and feedback from anyone else who has gone through the process.

December 05 2009

18:11

Democratizing the Geography of Information

As little as a year ago Google Maps had no geographic information about San Javier La Loma, a small working class neighborhood on the outskirts of Medellín where the ConVerGentes group of the HiperBarrio citizen journalism project is based. Some progress has been made, but as you can see from the satellite imagery, most of the streets are still not mapped, much less the parks, buildings and footpaths.

Screen shot 2009-12-05 at 5.21.PM 1.jpg

Now, compare that to the map of San Javier La Loma created by HiperBarrio and freely available with nearly unrestricted use on Open Street Maps:

Screen shot 2009-12-05 at 5.24.PM.jpg

There is clearly an aspect of amateurism to the cartography, but anyone who has been to La Loma will tell you that the second map is a much more useful representation of the community. All of the roads are represented, as are the church, school, and the labyrinthine network of steep footpaths which carry constant pedestrian traffic.

la loma

A resident of La Loma carrying a washing machine down the road.

In fact, much of the world is still a blank void on Google Maps, especially slums and lower income communities. The majority of Rio de Janeiro is remarkably well-mapped, and even includes public transit information. But if you live in a favela like Santa Marta (where Michael Jackson shot the video to "They Don't Care About Us") there is no street information at all:

Screen shot 2009-12-05 at 5.40.PM.jpg

Access to geographic information is crucial to the development of any community. As Mikel Maron, an evangelist of Open Street Maps, puts it: "Without basic knowledge of the geography and resources of [a community] it is impossible to have an informed discussion on how to improve the lives of residents."

Last Saturday Fredy Rivera, a leading mapper of Open Street Maps based in Bogotá, organized a workshop at the small public library in La Loma to teach its young residents how to make a map of their own community.

46159027.jpg

Gabriel Vanegas, the librarian in La Loma whose dedication is responsible for much of HiperBarrio's success, explained the background that led to the workshop:

In March of this year, thanks to the free software community, I had the opportunity to meet Fredy Rivera, a master of Linux and cartography, who will be with us to help us better understand the collective creation of maps. It will be an excellent opportunity to continue recognizing the community from the public library and through exercises of citizen journalism, free culture, participative history, and citizenship.

The workshop was later covered and summarized on the website of Medellin's Network of Libraries, a recipient of the Gates Foundation's 2009 Access to Learning award. Fredy Rivera posted a very useful summary of the contents of the workshops (in Spanish) on his blog.

break

Mark Graham has mapped the total number of of geotagged Wikipedia articles per language, location, and population. He found a "highly uneven geography of information." An article in The Guardian notes:

Almost the entire continent of Africa is geographically poorly represented in Wikipedia. Remarkably, there are more Wikipedia articles written about Antarctica than all but one of the 53 countries in Africa (or perhaps more amazingly, there are more Wikipedia articles written about the fictional places of Middle Earth and Discworld than about many countries in Africa, Asia, and the Americas).

all countries.jpg

The article goes on to optimistically wonder if this imbalance of information presents a new opportunity for Wikipedia's declining number of active editors: to democratize not just access to information, but what kind of information is made freely available. At one point iCommons was involved in organizing Wikipedia Academies to encourage local experts to fill in Wikipedia's sizable information gaps. (Unfortunately iCommons now seems more interested in publishing research reviews.)

Like Wikipedia, Open Street Maps, has seen an almost unbelievable explosion of activity in the past few years. But unlike Wikipedia, contributions don't seem to be declining. There is a strong commitment from within the community to produce valuable information not just about North America and Western Europe, but all communities regardless of class or location. In fact, last month a group of Open Street Map activists headed to Kibera, Kenya, one of the world's largest slums, to produce a better map of the area. Already their information has been integrated into Ushahidi to provide a real-time interface to local news events:

Screen shot 2009-12-05 at 6.48.PM.jpg

A similar project in Rio de Janeiro led by Viva Favela is also trying to integrate local citizen media with community-produced maps of favelas (including Santa Marta).

It is too early to know whether this flurry of cartographic activism will lead to any sort of sustained social change, but Robert Neuwirth's Shadow Cities offers a clear example of how access to information can serve as a catalyst for improved livelihoods:

A few years ago, the Water and Sanitation Program, a nonprofit affiliated with the United Nations and the World Bank, became interested in the water supply question in Kibera. The group issued a report on Kibera's water kiosks. By reading the fine print, you can determine how much Kibera people -- and by extension, residents of all the mud hut communities of Nairobi -- are being ripped off by the kiosk system. At 3 shillings per jerry can, Kibera residents pay 10 times more for water than the average person in a wealthy neighborhood with municipally supplied, metered water service. And that's when water is plentiful. When there's a shortage, metered rates don't go up, but the prices in Kibera do. So at those times people in Kibera pay 30 or 40 times the official price of water.

The group published a brochure about the study. They presented it to local and national politicians. There was only one bunch of people who never saw the study: the residents of Kibera.

Japeth Mbuvi, Operations Analyst for the program, explained why. "Our audience for this was not the people of Kibera, but the political structure," he told me. Then he added, "Anyway, maybe it's better not to publicize this: there could be riots."

I applaud Mbuvi for his frankness. He is one of the few people I have met at any of the large nonprofit agencies who was willing to be candid about his agency's shortcomings as well as its achievements.

Still, there's something sad about his concern.

Perhaps it's true that people in Kibera could riot over water. After all, Kibera has been the scenes of riots in the past -- most of them involving landlord tenant issue -- and scores of people have been murdered in the melees. Still, Kibera's people deserve to know the facts about their lives. What's the point of studying the water kiosks of Kibera if, when the study is done, the information is not shared with the people who are most at stake?
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