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August 20 2010
paidContent: Hearst Magazines launches ‘App Lab’ in New York
Hearst Magazines is launching an “App Lab” at its New York offices, which, according to paidContent, will act as an an incubator space for the company’s marketers and ad agency workers before being opened up to customers to promote Hearst’s iPhone, iPad and tablet products.
The publisher offers 22 apps so far and has all of its magazines available as digital replicas through the e-edition service Zinio says the report.
Full post on paidContent.org at this link…Similar Posts:
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- Ads 10 times more expensive on iPad apps than web, suggests ad group VP
- Wired for iPad edition set for summer launch
- NYTimes.com: Are magazines ready for tablet computers?
