Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

January 07 2010

15:53

GOOD NEWS FOR MEDIA COMPANIES: THE APPLE TABLET NEEDS CONTENT, CONTENT, CONTENT

beta_vhs_480

Do you remember the story of JVC’s VHS versus Sony’s BETAMAX?

Yes, Sony’s format was better with more reproduction quality, but…

JVC’s  had more movies available and at the end of the day, content prevailed over technology.

Well, now you can understand why Brian Marshall says that “for Apple, content is the focus of the tablet.”

Look at the Google Phone, the Super Phone, the “iPhone Killer”…

The Nexus One could be better as a product (it’s not) but the iPhone has these 100.000 applications, so the game is over.

The same is going to happen with the new upcoming tablets.

The key for the success of the Apple one  will be not the hardware but the software.

And just channeling these 100.000 applications to the new tablet will be enough to win the war.

The Apple tablet will have, I am sure, brilliant hardware.

Superb design.

Great usability.

Magnificent navigation tools…

But, again, it’s the software, stupid!

It’s the wine, not the bottle.

Or as the British used to say when the first computers were presented as “the” solution to have better education in the scholols:

“Garbage IN, Garbage Out”

So, good news for media companies and other content-driven providers.

The Apple tablet loves your content.

Apple wants your content.

Apple needs your content.

Music content made the difference for the iTunes and iPod.

So Multimedia content will make the difference for the Apple iTablet.

Are you ready?

Well, if your newspaper still dosen’t have an iPhone application, I don’t believe you.

You are NOT ready.

And shame to you and to your IT people!

January 05 2010

15:15

NEW DIGITAL NARRATIVES: iTABLET WORK IN PROGRESS (BONNIER/BERG)

BONNIER R&D

In the last few days, you have seen the first prototypes for the new Digital Tablets.

Some of them are excellent but as work in progress, we will see dramatic changes and innovations.

An INNOVATION task force of multimedia editors and designers with the help of great digital developers are now working in a fantastic project that we will share with you as soon as we tested the first models.

As always, many mistakes will be made, but innovation is the only way to go ahead.

So, enjoy some of the seminal work done by these colleagues from around the world.

First, watch the Bonnier prototype made with the Berg designers.

Great job!

January 04 2010

15:06

DAVID CARR: “A SAVIOR IN THE FORM ON AN APPLE TABLET”

david8

David Carr writes in today’s New York Times about the upcoming Apple iTablet:

There hasn’t been this much hype about a tablet since Moses came down from the mountain, but in order for a product to have significant value, it has to solve a problem or be very useful, or both.

Conventional wisdom suggests that computers do a fine job of allowing people to read digitized content, but the act of clicking a mouse actually has little in common with flipping a page: users are scrolling vertically down into text when what they really want is to scan across as they have for hundreds of years…

The tablet represents an opportunity to renew the romance between printed material and consumer.

Think of sitting in your living room, in your bed or on a plane with a publication you really adore nestled into your lap.

Since print was first conceived, people have had an intimate relationship with the text, touching, flipping and paging back and forth.

14:50

ROGER FIDLER AND HIS EARLY VISION OF THE NEWSPAPER TABLET

fidler_iLiad-Newsbook_lg

Now that the Apple iTablet is coming, we must give the proper credit to the early vision of our friend Roger Fidler.

I meet Roger in the late 1980’s and since then we have shared the same hope: that one day, print newspaper will migrate to new digital platforms.

My “rubber newspaper” idea was inspired by his concepts and prototypes.

Roger was our host in New York’s Columbia University and at the Boulder’s Knight Ridder Information Design Laboratory, where one of my former students, Alvaro Moncada, had a fantastic summer internship.

Roger Fidler was a journalist and newspaper designer for 34 years and has been on the leading edge of online and digital publishing development since the late 1970s.

As program director for digital publishing at the Donald W. Reynolds Journalism Institute (RJI), he coordinates digital publishing research projects and the Digital Publishing Alliance (DPA).

Here you can watch a 1994 video with his first Newspaper Tablet prototype.

January 03 2010

19:16

“IT’S THE WINE, NOT THE BOTTLE” OR WHY THE NEW APPLE iTABLET IS A GREAT OPORTUNITY FOR INNOVATIVE MULTIMEDIA NEWSPAPER PUBLISHERS AND EDITORS

2010-01-03_1913

As I said, the Apple iTablet is coming and I am not so sure that newspaper newsrooms are ready for this a challenge that, in my view, is really a great opportunity for innovative newspaper publishers and editors.

An opportunity to go back to the basics:

It’s the wine, not the bottle!

Yes, we are in the content business, but today there is no business if you don’t find, edit and produce first class multimedia compelling content.

And as we cannot be trap in ay “paper” or “digital” jails, we must develop new narratives in order top cope with the demands of news generations of readers, audiences and communities.

Monomedia companies are dead.

Monomedia newsrooms are dead.

Monomedia journalists are dead.

So, welcome any new multimedia tablet.

Welcome these new and fantastic “digital bottles” and let’s learn to produce the best multimedia content.

The new bottles are here.

If we don’t produce the necessary wine, others will do it.

January 26th is the time to move ahead.

15:32

KINDLE OR GOOGLE VERSUS APPLE? NO WAY!

Amazon and Google are great companies.

But Apple is a more innovative one.

In today’s Observer, John Naughton writes, again, a great column with some strong remarks:

First, forget about Kindle.

“While the Kindle is probably the best of the current eReader breed, it is actually a rather clunky and primitive device.”

Yes, it’s is a bluff.

Second, forget about Google gadgets:

“Google devices (like the Android phone) are excellent in their way, but seem haphazard and unfinished in comparison with the slickly-unified and predictable Apple device.”

Yes, Sir.

Third, stay with Apple:

“If Apple does produce an iPad/iSlate, things will suddenly become very interesting. At present, devices such as the Kindle are like the Daimler “horseless carriage” of 1886: the only difference is that the nag has been replaced by the engine. For electronic reading to become more than a way of carrying lots of texts around, eReaders have to become devices that add significant value to the reading experience. The only company that stands a chance of bringing that off is Apple.”

Wait and see the Apple iPad/Slate/Tablet/Guide!

(Picture by Bill Thompson)

January 01 2010

17:09

THE NEW APPLE iTABLET IS ALMOST HERE: THE FIRST DETAILS

tablet_2a-660x495

Apple will not confirm the news.

But a big hall has been rented by Apple in San Francisco for a big presentation on January 26th at the Yerba Buena Center for the Arts.

steve_jobs_tablet

This is a summary about the new iTablet with the first details leaked by different sources.

Plus some pictures of what could be the real thing.

Price: under $1000 USD.

Screen size:  10-inch multitouch screen.

Includes: video conferencing, cellular connectivity, 3D graphics and virtual keyboard. 3D graphics, virtual keyboard, e-books, Internet (at least Wi-Fi, perhaps even 3G)…

Tentative sales for the firsty year: near 10 million iTablets.

Possible names: iTablet, iSlate, iGuide,

Manufacturer: The Taiwan-based Foxconn Technology Group.

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl