Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

October 06 2011

09:19

LIVE: Session 1B – Enhancing community engagement

Building up an audience is only half the battle, after that you have to keep them engaged. This session will offer practical advice from those working with online communities on a daily basis, including how to use comments to bridge the gap between journalist and audience, and how to use new media tools to encourage involvement in the editorial process.

With Laura Oliver, community coordinator, news, the Guardian; Kate Day, social media and engagement editor, the Telegraph; and Cathy Ma, head of social media, IPC Media.

September 02 2010

11:51

MAGAZINE COVERS WITH REAL PEOPLE

Essentials-reader-cover-001

The Guardian reports:

IPC Media’s Essentials will no longer feature models or celebrities on its front cover after a survey of readers suggested they preferred to see “real women”.

The October edition of the monthly is entirely model- and celebrity-free and is the climax of a social media campaign to find 10 real women to put on its front cover. The magazine claimed it was a “UK media first for women’s glossies”.

Essentials’ editor, Jules Barton-Breck, said: “So many of these women look, and are, amazing that we wanted to celebrate them. In our recent reader survey 70% told us that they would rather see a real woman on the cover of a magazine than a celebrity, so we’re excited to be the first magazine in the UK to do this every month.”

Essentials was the biggest climber among the mainstream women’s monthlies in the first half of this year, with an average circulation of 115,432.

Great idea.

Good marketing.

Excellent covers.

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl