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April 04 2013

20:31

Draper Fishers VC Joy Marcus Charts Disruption in Online Video

“The consumer experience in online video right now is not perfect, and I think that there is a lot of potential for disruption,” says Joy Marcus, Partner at DJF Gotham Ventures.  At the Beet.TV executive retreat in February, we had the opportunity to sit down with Marcus and learn more about which areas of the online video arena she thinks are most ripe for disruption.

Marcus says that there is a lot of potential for “disruptive companies that can come in and make the user experience a lot better, particularly in the area of discovery of video.”  Currently YouTube is the leader in video disruption, but Marcus explains that YouTube “does not really lead the user to what they want if they don’t know what they want already.”  Therefore, she says, there’s big potential for recommendations.

In the video interview, Marcus also talks about issues around access to online video, as well as issues around usability—both areas where she says online video still needs help.

Megan O’Neill

Don't be the product, buy the product!

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