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October 06 2011

09:19

LIVE: Session 1B – Enhancing community engagement

Building up an audience is only half the battle, after that you have to keep them engaged. This session will offer practical advice from those working with online communities on a daily basis, including how to use comments to bridge the gap between journalist and audience, and how to use new media tools to encourage involvement in the editorial process.

With Laura Oliver, community coordinator, news, the Guardian; Kate Day, social media and engagement editor, the Telegraph; and Cathy Ma, head of social media, IPC Media.

February 08 2011

12:40

Twitter promoted tweets – the AdWords for live news?

Al Jazeera sponsored Twitter tweet on Egypt Remember all that fuss about newspapers bidding on Google Adwords to drive traffic to their site? Well here’s a Web 2.0 twist on the idea: Al Jazeera using sponsored tweets to raise awareness of their Egypt coverage.

Twitter itself has the background. Some notable differences to Adwords are that the promoted tweets can be replied to and retweeted just like any other Tweet.

Also, interestingly, “according to Riyaad Minty, head of social media at Al Jazeera English, the @AJEnglish team is operating their Promoted Tweets campaign just like a news desk.” That’s because the content is the advertising, rather than the advertising driving users to the content.

Some metrics to come out of this, according to Twitter (they’re linking to evidence here):

H/t Laura Oliver

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