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June 13 2011

14:12

Tune up your skills this summer

14:12

Tune up your skills this summer

May 09 2011

09:59

Playing to the audience

…in which I mangle a metaphor in search of a thought about the relationship between journo and audience.

Time was that when I was asked about the value of social media platforms like twitter for journos, amongst the reasons I would give is the capacity to build audience.

The value of the individual journalist as a brand in a networked world (in contrast to the large media org) is something I repeatedly bang on about. But the truth is that there will always be some intersection between the sole trader and the big media hubs. In fact the prevailing model seems to be that apart from a tight core of full-time staff, most big orgs will have a steady stream of freelancers in their orbit to keep their mass.

In that respect having an audience that already follow ‘brand you’ rather than ‘brand x’ is just as attractive to the big media orgs as it is your own work.

I used to liken this to the idea of being in a band.

Record companies, even venues, wouldn’t look at you without some proof that you had audience. Signing mailing list sheets, following on myspace and now twitter and Facebook are ways that bands tried to do that.

But a chat with my excellent colleagues clarecook and Robert beers and the recent blogging about guardian local got me thinking about the danger of taking that idea too far.

How long would a band have an audience if they didn’t listen to those fans? If they didn’t tell the fans where they were playing next or what they were up to?

Many journos still stick to the idea that communication with an audience should only be one way. Some will tell you it’s because of the problems with managing the flow (busy, busy people journos) whilst others will happily tell you that they have no interest in the dribbling rantings of a few nut jobs ( because anyone who uses the web other than them is a nut job).

Truth is that if the audience isn’t behind you, you have nothing.

You could argue that the best musicians do what they do regardless of what the audience wants. They are artists. I’ve got news for you. When it comes to the web you’re not an artist. You can’t create in a platform or hack away in a garret.

If you don’t nurture and talk to the audience then, in a world of pay-to-play journalism you’ve got nothing.

Increasingly the opportunities are there for those who look out in to the audience rather than those who point their sites in a singular dash for a job with the media mothership. The crowd is not just a means of getting you there. They are the measure of your success and integrity (not just other journos)

It’s a lesson that big media orgs could learn too. Stop thinking like a record company think more like a concert promoter. The days of being the big media ‘stadium acts’ are fast becoming numbered. Maybe there is room for a few headliners at the festival but the vast majority of people are here for the rest of the bill (the long tail!).

So maybe, in future, when I’m asked about the value of social media, I’ll still be talking about the value of audience. But maybe I’ll put the band metaphor to bed. Truth is the dynamics are being rewritten everyday, just like the opportunities, and they are being written on an individual level – no band required.

09:57

Playing to the audience

…in which I mangle a metaphor in search of a thought about the relationship between journo and audience.

Time was that when I was asked about the value of social media platforms like twitter for journos, amongst the reasons I would give is the capacity to build audience.

The value of the individual journalist as a brand in a networked world (in contrast to the large media org) is something I repeatedly bang on about. But the truth is that there will always be some intersection between the sole trader and the big media hubs. In fact the prevailing model seems to be that apart from a tight core of full-time staff, most big orgs will have a steady stream of freelancers in their orbit to keep their mass.

In that respect having an audience that already follow ‘brand you’ rather than ‘brand x’ is just as attractive to the big media orgs as it is your own work.

I used to liken this to the idea of being in a band.

Record companies, even venues, wouldn’t look at you without some proof that you had audience. Signing mailing list sheets, following on myspace and now twitter and Facebook are ways that bands tried to do that.

But a chat with my excellent colleagues clarecook and Robert beers and the recent blogging about guardian local got me thinking about the danger of taking that idea too far.

How long would a band have an audience if they didn’t listen to those fans? If they didn’t tell the fans where they were playing next or what they were up to?

Many journos still stick to the idea that communication with an audience should only be one way. Some will tell you it’s because of the problems with managing the flow (busy, busy people journos) whilst others will happily tell you that they have no interest in the dribbling rantings of a few nut jobs ( because anyone who uses the web other than them is a nut job).

Truth is that if the audience isn’t behind you, you have nothing.

You could argue that the best musicians do what they do regardless of what the audience wants. They are artists. I’ve got news for you. When it comes to the web you’re not an artist. You can’t create in a platform or hack away in a garret.

If you don’t nurture and talk to the audience then, in a world of pay-to-play journalism you’ve got nothing.

Increasingly the opportunities are there for those who look out in to the audience rather than those who point their sites in a singular dash for a job with the media mothership. The crowd is not just a means of getting you there. They are the measure of your success and integrity (not just other journos)

It’s a lesson that big media orgs could learn too. Stop thinking like a record company think more like a concert promoter. The days of being the big media ‘stadium acts’ are fast becoming numbered. Maybe there is room for a few headliners at the festival but the vast majority of people are here for the rest of the bill (the long tail!).

So maybe, in future, when I’m asked about the value of social media, I’ll still be talking about the value of audience. But maybe I’ll put the band metaphor to bed. Truth is the dynamics are being rewritten everyday, just like the opportunities, and they are being written on an individual level – no band required.

September 17 2010

14:07

July 22 2010

19:08

Some other online innovators for some other list

Journalism.co.uk have a list of this year’s “leading innovators in journalism and media”. I have some additions. You may too.

Nick Booth

I brought Nick in to work with me on Help Me Investigate, a project for which he doesn’t get nearly enough credit. It’s his understanding of and connections with local communities that lie behind most of the successful investigations on the site. In addition, Nick helped spread the idea of the social media surgery, where social media savvy citizens help others find their online voice. The idea has spread as far as Australia and Africa.

Matt Buck and Alex Hughes

Matt and Alex have been busily reinventing news cartoons for a digital age with a number of projects, including Drawnalism (event drawing), animated illustrations, and socially networked characters such as Tobias Grubbe.

Pete Cashmore

Mashable.

Tony Hirst

Tony has been blogging about mashups for longer than most at OUseful.info, providing essential help for journalists getting to grips with Yahoo! Pipes, Google spreadsheets, scraping, and – this week – Google App Inventor.

Adrian Holovaty and Simon Willison

I’m unfairly bunching these two together because they were responsible – with others – for the Django web framework, which has been the basis for some very important data journalism projects including The Guardian’s experiment in crowdsourcing analysis of MPs’ redacted expenses, and Holovaty’s Everyblock.

Philip John

Behind the Lichfield Blog but equally importantly, Journal Local, the platform for hyperlocal publishers which comes with a raft of useful plugins pre-installed, and he runs the West Midlands Future of News Group.

Christian Payne

Documentally has been innovating and experimenting with mobile journalism for years in the UK, with a relaxed-but-excitable on-screen/on-audio presence that suits the medium perfectly. And he really, really knows his kit.

Meg Pickard

Meg is an anthropologist by training, a perfect background for community management, especially when combined with blogging experience that pre-dates most of the UK. The practices she has established on the community management front at The Guardian’s online operations are an exemplar for any news organisation – and she takes lovely photos too.

Chris Taggart

Chris has been working so hard on open data in 2010 I expect steam to pour from the soles of his shoes every time I see him. His ambition to free up local government data is laudable and, until recently, unfashionable. And he deserves all the support and recognition he gets.

Rick Waghorn

One of the first regional newspaper reporters to take the payoff and try to go it alone online – first with his Norwich City website, then the MyFootballWriter network, and more recently with the Addiply self-serve ad platform. Rick is still adapting and innovating in 2010 with some promising plans in the pipeline.

I freely admit that these are based on my personal perspective and knowledge. And yes, lists are pointless, and linkbait.

March 17 2010

16:19
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