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December 31 2011

20:00

Keli Goff: 2012 will be a golden age of minority-focused media

Editor’s Note: We’re wrapping up 2011 by asking some of the smartest people in journalism what the new year will bring.

Next up is Keli Goff, author, political commentator, and contributing editor at Loop21.com.

Though the last few years in media have been described in doomsday terms, we will likely look back on this time, and particularly the coming year, as the golden age of minority-focused media.

While mainstream media institutions have struggled to stay relevant and stay afloat, in their demise many of the walls that kept the less connected and less privileged out of media have begun to fall. There are many who would argue that those walls were essential to keeping media credible and honest. I would argue that those walls kept many diverse voices, in terms of both race and class, from being heard by wider audiences.

But thanks to the end of the reign of mainstream print media as the defining journalistic institution, the rise of the Internet as the predominant source of news and information, and the proliferation of blogs, more voices that would not have been widely read or heard just years ago are helping to define mainstream conversations.

The election of President Obama only increased the role that online minority media vehicles such as The Root, The Grio, NewsOne, Loop21.com, BET Online, Huffington Post Black Voices, and others have played in reaching audiences that for a long time felt ignored by mainstream outlets. With another presidential election looming, these outlets will continue to grow in both audience and relevance, and we will see more of them, as well as more focus on them, in 2012.

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