Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

February 03 2012

17:54

#newsrw: Interactive publications and multi-platform publishing

Editor-in-chief of iPad and tablet editions at Future Publishing Mike Goldsmith told news:rewired – media in motion today how interactive versions of publications are the future of multi-platform publishing.

He said they were “sexy” but “expensive” and would need some thought if they were going to be available across multiple devices. He also noted a particular difficulty with the fact that they have not been done before.

According to Goldsmith, interactive versions are “perfect” for the iOS experience and have proved to be popular with consumers. However, he did admit that they do not necessarily command a higher price point than the more basic digital replicas that some publications have opted for with their iPad and tablet apps.

Both have challenges, expense and unknown but there are new readers waiting.

He went on to warn of readers’ expectations with interactive apps. He said a HD edition means that readers expect HD content and there’s no point in having an expensive app if the content does not give the same quality.

Goldsmith noted how clearly readers are in control now with reviews on the App Store affecting whether the digital editions do well. He added that due to this a digital replica version of publications cannot be a long term solution for larger brands as readers begin to have higher expectations.

14:59

LIVE: Session 3B – Multiplatform strategies

News outlets rarely publish on one platform in today’s media market and so when it comes to forming a publishing strategy they need to be aware of the opportunities of each platform, from smartphone and iPad to the Kindle and desktop computer screen. This session will look at the importance of building an effective multiplatform strategy and making the best of content across different devices.

With: Mike Goldsmith, editor-in-chief of iPad and tablet editions, Future Publishing; Douglas Arellanes, technologist, consultant and the director of clients and services, Sourcefabric; Ron Diorio, vice-president of product and community development, Economist.com; and Lucia Adams, web development editor, the Times.

15.01

We’re about to kick off on multiplatform strategy. Hope the wifi holds out!

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl