Tumblelog by Soup.io
Newer posts are loading.
You are at the newest post.
Click here to check if anything new just came in.

July 05 2010

13:53

POST MEDIA, WHAT? ANOTHER TRICK FROM BAD NEWSPAPER PUBLISHERS

090807_top_canwest

Canwest, a Canadian media company that wanted to play as a great newspaper publishers, has failed miserably.

Losing circulation.

Losing advertising.

Losing a lot of money.

Firing a lot of… decent journalists.

And I suspect, keeping a lot of bad managers.

A few years ago I had the opportunity to listen a presentation of its CEO at the Canadian Newspaper Association annual meeting in Winnipeg.

As soon as he ended my only reaction was:

Too much talk about business plans, money, strategic plans, money, money, money… and almost no references to journalism!

Always the same sad story.

Well, now the survivors ad the saviours have found the secret.

They are changing the name of the company: from Canwest to Postmedia Network.

Great trick!

Canwest is being sold for C$1.1 billion, including C$950 million in cash which will fully pay off Canwest’s bank lenders, who are owed C$925 million.

Good luck!

February 21 2010

08:36

Internet Marketing Make Money Products!

Affiliate marketing sprang up for selling access to these secrets for the publishers. Seventh among the Affiliate Marketing Tools for success, Now that we’ve been through what affiliate marketing is, how do you go about joining an affiliate program? Find some successful companies that use affiliate marketing. Buy an affiliate marketing e-book that is easy to follow whether you are new to affiliate marketing or a seasoned affiliate marketer. It is really hard to survive without an effective affiliate marketing plan. Success with Affiliate Internet Marketing Programs, though there is much information to obtain prior to becoming an affiliate, it can definitely pay off in the long run. Affiliate marketing is relatively quick and easy to start and requires very little, or no investment, in order to start making ready money online.

Most affiliate marketers are naturally go to promote best selling products in each category and the most popular category which love by most affiliate marketers is internet marketing / make money products. Meanwhile, an affiliate-marketing network is a program that involves a network of individuals and organizations with the purpose of helping each other through affiliate marketing. Again, having a website is not mandatory, but with the advantages presented, I’m glad I do have one, for more details visit to www.forum-marketing-videos.com because it really makes affiliate marketing a lot easier for me.

These affiliate marketing article tips can be the most profitable affiliate internet marketing tips you ever learn and you are actually seeing this exciting method right here put into action within this article. As the market leader in affiliate marketing solutions, Commission Junction offers many advantages for both merchants and affiliates. It is expected to become the 4th major type of Internet Marketing next to Affiliate Marketing, Search Engine Marketing and Search Engine Optimization within the next years. The Pay-Per-Impression and Pay-Per-Click Model are not common to be used in Affiliate Marketing anymore.

Affiliate marketing allows you to make a lot of money fast particularly if the products you sell are expensive, branded and much sought after. In affiliate marketing, the affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The basic premise of the online poker affiliate marketing program is that site owners can get money by encouraging people to join or for more details visit to www.outsource-beginners.com purchase from a number of large sites. Product Endorsement: You’ll realize very quickly that the Affiliate Program is just a form of the Product Endorsement Joint Venture that we’ll talk about now, so hopefully we have taken a commonly understood form of internet marketing and will begin now to expand the scope, and your understanding. Google Adsense is actually some sort of an affiliate marketing program. Finding help and resources for making money online or by affiliate marketing are some of the most sought after subjects on the internet. But, affiliate marketing is not that simple. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder.

Affiliate marketing is and how it works is how you’ll know if this is the right place for you to be in. They are in the business of affiliate marketing. This can have some truth to it, but then most successful affiliates still believe that making use of strong marketing campaigns for their affiliate programs is still important. But if you are prepared to put that time and energy into your affiliate marketing business, then you will, in time, reap the rewards of all your hard work. Affiliate marketing is quite complex, and it would be impossible on the limited space here to explain all you need to know to succeed in affiliate marketing.

Related posts:

  1. Affiliate Marketing Is A Great Way To Start In Making Money Online Affiliate marketing website online, don’t just post the referral...
  2. The Secrets of Success in Affiliate Marketing Treat Affidavit Marketing as a Business This way, you...
  3. What is Affiliate Marketing or a Seasoned Affiliate Marketer! The Affiliate Marketing Tools for success find some successful...

Related posts brought to you by Yet Another Related Posts Plugin.

January 18 2010

08:33

NUJ’s making journalism pay online: five points

NUJ logoThe NUJ’s New Ways to Make Journalism Pay conference on Saturday brought together a group of journalists and entrepreneurs who are making money through online journalism in the UK. Many of the speakers had toiled to build brands online, and those that had were now running sustainable businesses. If the future of journalism is entrepreneurial, then these speakers are evidence of it.

You can read a breakdown of all the speakers’ points at Ian Wylie’s blog and if you scroll back on my twitter account @Coneee. Here are five points from the conference that jumped out at me.

1. Getting to a sustainable position is difficult.

David Parkin, founder of Thebusinessdesk.com, took two years to raise the £300,000 he thought he’d need to survive an estimated 18 months of operating at a loss. In the end it only took 9 months after an expansion into the Northwest, but it was still very “hairy.” He had to “make noise”: put up posters, give away coffee on the street, and branded mints to posh restaurants where businesspeople dined. Daniel Johnston, founder of Indusdelta.co.uk, had to live off his savings for the first 18 months. The site is now profitable, and supports the salary of another staff member.

2. The rules of the journalism game aren’t changed by the internet.

Paul Staines of the Guido Fawkes blog gets up at 6.30AM, and is still up when Newsnight is on in the late evening. He hasn’t got any ins with big politicians, and most of his news comes from disgruntled interns. No wonder! David Parkin found that for him, starting a successful venture was still “very much about contacts.” Daniel Johnston, although professing to not know whether he was a journalist, borrowed the principle of independence from good journalism: providing a counter point to the Government view (which he said was “gospel” before he came along) of the welfare-to-work industry also allowed him to build a sustainable business.

3. Traditional media doesn’t do investigative journalism.

Gavid MacFadyean, director of the Centre for Investigative Journalism, said 75% of investigative journalism is now done by foundations or NGOs. This is because of cost cutting at newspapers and in TV, but also because foundations offer a far more effective environment for investigative journalism. Gavid said: “Foundations say just do your worst, and we’re trying! It’s no strings attached money,” which seems to be bliss compared to less independent advertising-supported models.

4. Email is important.

Many of the speakers had collected the email addresses of their readers in the tens or hundreds of thousands, allowing them to quickly notify readers of news, while also opening up possibilities for making money. David Parkin recalled success with sending emails when the interest rates changed. By providing this information within 2-3 minutes (speed which the BBC and “big media” don’t bother with) after it had happened, businesspeople could be more informed. Angie Sammons of Liverpool Confidential said having an email list of interested individuals means you can directly provide them with sponsored offers, making you money and also helping your readers.

5. Local freelance journalism is dying.

Since this was an NUJ conference organised by the London freelance branch, it’s not surprising that the room was full of freelance writers, many of them used to pitching stories to editors of local newspapers. Note that many seemed to be “used to” doing this. A combination of a crash in rates, an unwillingness for local editors to commission work and the virtual impossibility for newcomers to get their first (paid) start gave me the impression that it’s never been harder to get work as a freelance local journalist. Fortunately, the overriding message from the day was it’s never been easier to make it online.

Also see:

Older posts are this way If this message doesn't go away, click anywhere on the page to continue loading posts.
Could not load more posts
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
Just a second, loading more posts...
You've reached the end.

Don't be the product, buy the product!

Schweinderl